Amazon wants to be a lot of things, the most predictable of which is its ambition to control the backbone of American shipping. The company's effort to provide users with what they want within 24 hours requires movements by land, air and sea.
Today, the company has expanded its ambitions in the air, breaking new ground in a three million square meter Prime Air airport outside of Cincinnati (in Kentucky). In the event that the appearance of 3 million square meters is lost to you, it is essentially a parking garage for 100 freight jets. Amazon does not even have that many jets, but the Hub is an accommodation for the company's great logistical ambitions.
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As most of the groundbreaking events were a ceremonial affair with a lot of pomp and photo ops. CEO Jeff Bezos himself made a startling performance, jumping into the driver's seat of a front loader and throwing some dirt on an already strong pile. Take down the country's logistics kings like FedEx and UPS.
Although Amazon plans to add new regional Prime Air hubs in Texas and Ohio this year, it's clear that the technology giant still has a lot of catching up to do. Amazon has a few dozen planes that fly several hundred flights a week, while UPS and Fedex have hundreds of planes that fly thousands of flights apparently Amazon runs the risk that the opposite occurs.