The cost of JetBlue for check that a bag has increased $ 5 from $ 25 to $ 30 for your first bag and $ 40 for your second (also a $ 5 increase). United Airlines has also moved in – with $ 30 for the first bag and $ 40 for the second – their amendment entered into force on August 31 .
Certainly a company like JetBlue, which clearly has a capable leadership ̵
The cause? The fuel prices spit.
You can imagine that they have run every possible scenario with different algorithms and concluded that increasing baggage is the most logical option. And yes, something had to be done because the rising fuel prices in the last year have heavily impacted the profits of the airlines.
As a result, airlines are rapidly trying to figure out how to increase their revenue while cutting costs.
Doug Mcgraw, Vice President, Corporate Communications at JetBlue, said, "We routinely review and adjust our supplements to ensure a healthy business so that we can continue to offer the best customer experience of a US airline."
This is definitely problematic for people like Southwest and their infamous "bags fly free" slogan. However, this does not stop them from finding creative add-on techniques to increase sales, and recently announced they are increasing the price of their Early Bird entry fee by as much as $ 10 (depending on your route).
Is there a hidden genius here, or is it just a last resort?
Maybe they are relying on the price increases offset by their loyal frequent flyers – JetBlue also has the highest rated loyalty program among US airlines.
Nevertheless, this seems to be a risky tactic. Once upon a time, we liked to say, "Every press is a good press." But that just does not sound right anymore.
No matter how positive JetBlue's reputation has been in the past, it does not make them unbeatable for bad headlines, especially if you're a trailblazer of something that has to do with price increases. And if you want to know how to get it, then, even if United, WestJet, and Air Canada have all raised their prices, it's certainly a way to top the price list.
The truth is that it is very rare for you to want the highest price for everything, especially if your biggest competitor offers exactly the same for free.
A move like this shows that JetBlue was painted in a corner and, instead of waiting for it, track it through the wet stuff and make a media mess. Guess we'll see what it looks like when it dries.