Well, well, is not this Apple rumor just delicious?
This week, it was announced that JJ Abrams and his wife and business partner Katie McGrath had entered into a multi-year contract with WarnerMedia to acquire, through their production company Bad Robot, exclusive content, games and other media worth an estimated $ 250 million develop. But the Hollywood Reporter reported Friday that numerous companies participated in this race, including Apple.
According to the report, Abrams and McGrath met with Apple executives about a potential partnership and they were offered a deal in the stadium of $ 500 million. However, this attractive offer allegedly failed due to exclusivity restrictions, namely, that Apple wanted to keep the visionary director to himself. Imagine for a moment, you tell Abrams that he can no longer Star Wars. In other words, Apple did not want to share its toys.
But apparently the concerns did not stop there. Unlike WarnerMedia, which spurred Bad Robot on to opportunities such as television, games, movie releases, and other digital media, Apple could not give the same assurances about film distribution. The Hollywood Reporter also cited speculative rumors that Bad Robot was unimpressed by Apple's March event in which he had challenged his new services – including Apple TV + and Arcade – though the report said sources close to both parties said so deny categorically His decision to sign up with WarnerMedia had nothing to do with this presentation. "
Apple did not return an immediate request for comment on the report.
Bad Robot's recently signed contract with WarnerMedia builds on a long-standing relationship with Abrams. In a statement this week, Abrams said he was "grateful for the opportunity to write, produce and direct for this incredible business, and to collaborate on producing films and series with a diverse and extensive collection of inspiring storytellers , We can not wait to get started. "
Apple is selling us now … well, whatever this may be .