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Home / Technology / Jony Ive says Apple has "energy and vitality" and it's far from finished

Jony Ive says Apple has "energy and vitality" and it's far from finished




Apple's chief design officer, Jony Ive, addressed a number of topics during Wired magazine 25 Anniversary of the event on Monday, including its long-term prospects with the company.

  Credit: Shara Tibken

Credit: Shara Tibken

There's a lot to do, said Ive Vogue Editor Anna Wintour answers the question of whether he can stay with Apple for another 25 years. The executive, quoted by journalist Shara Tibken, noted that he enjoys the team he works with

The "energy and vitality and the sense of opportunity … it is extraordinary and it is very exciting, "Ive

" If you lose that childish arousal, then I think it's probably about time to do something else, "he added later in the interview. When asked if he reached this point, I simply said, "Oh, no."

The designer is often credited with much of Apple's success by being responsible for major design work on products such as iMac, iPod, iPhone, and iPad. In recent years, his work has expanded to retail and software, such as the iOS 7 skew morphism for a flatter, more synthetic look.

When asked why Apple is so top secret, I offered a personal point of view. rather the standard view that the company wants to maintain a competitive edge and better impress people at launch events.

"I think it would be bizarre not to be [secretive]," he said. "I do not know many creators who want to talk about what they do when they've done half.

" I've been doing this long enough where I have the responsibility not to confuse or add anything more noise about it what is being worked on because I know that sometimes it does not work, "he continued . The company is known to develop concepts that never see the light of day, like a full-fledged television set [19659007] The interview ended with Ive, who says what keeps him awake at night is the split in the US among the citizens that has been intensifying lately, and he declined to elaborate. [19659015]! Function (f, b, e, v, n, t, s)
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