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Home / Technology / Just in time for CES 2020, a two-storey Razer retail store opens in Las Vegas

Just in time for CES 2020, a two-storey Razer retail store opens in Las Vegas



SAN FRANCISCO – Razer ™, the world's leading lifestyle brand for gamers, has announced the opening of RazerStore Las Vegas (LV). This will be Razer's largest global business to date, and San Francisco's second business in the US. Retail's expansion from Razer to Las Vegas will further electrify the sports and gaming scene in the city best known for sports and entertainment.

The RazerStore LV is located at LINQ Promenade, 3545 S. Las Vegas Blvd. , # L27, Las Vegas, Nevada, 89109. It will open to players and the general public at Saturday, September 7, at 12:00 noon. PDT .

The street area of ​​the LINQ promenade is the perfect solution for Razer to welcome its game-loving guests. With nearly 22 million visitors worldwide each year, the Promenade is one of the liveliest places on the Strip.

"It was a matter of course for us to build our next retail presence in Las Vegas, where so many of our fans would be able to do ours to experience and enjoy the entire gaming ecosystem, "said Christine Cherel, global director of RazerStores. "Together with Caesars Entertainment, we've been looking for the perfect location for over a year – and now we've found it, right in the heart of one of the best entertainment venues in the world."

RazerStore LV will serve to encourage an enthusiastic gaming community and to promote. Sports and gaming events are organized weekly in collaboration with Razer partners and The LINQ Promenade.

"The introduction of Razer in The LINQ Promenade will create a fascinating destination for gamers in the heart of the strip," said Shaun Swanger. Senior Vice President of Attractions, Retail and Leasing at Caesars Entertainment. "With Razer, The LINQ Promenade and Las Vegas continue to thrive as a global epicenter for tourism, technology and entertainment."

A 2400-square-foot gaming venue [19659002] The new brand gallery and new retail outlet will be extend over two floors over an area of ​​approximately 400 square meters. The centerpiece is a massive 16-HD display wall that transmits interactive live streams and full surround sound tournaments to viewers inside and outside.

PC gamers can set new records for gaming laptops with award-winning Razer Blade's latest blockbusters, while console gamers can compete against Panthera Evo arcade sticks or Wolverine controllers. Mobile gamers can also enjoy their games on the 120 Hz display of the Razer Phone 2.

Each floor has different experience zones, allowing gamers to explore the richness of the Razer ecosystem throughout their stay. On the lower level there are ten Battlestations hosting 5 vs. 5 tournaments, as well as a Quartz Pink Lair with fan favorite pink gaming equipment and Razer Chroma lighting solutions from Nanoleaf and Philips Hue. Here, gamers will also find a special chroma room where they can plunge into the next level of game immersion. On the upper mezzanine, streamers can get into the Razer Streaming Lounge to instantly send their fans a livestream.

Grand Opening Day – a Gamer Party for Gamer

Opening Day Celebrations include a live DJ performance, game contests, and the participation of great gaming influences MissesMae OpTic DI3SEL AvaGG and Jericho . Thousands will have their chance at door-to-door prizes and giveaways as well as a first chance to play Xbox's new Gears 5 before its September 10 release worldwide.

Razer opened its first US RazerStore at Westfield Mall in downtown San Francisco in May 2016. Two more stores are located in Hong Kong and Taiwan. The RazerStore Las Vegas is the second US location and the world's largest RazerStore.

For more information about the RazerStore Las Vegas, visit:

https://www.razer.com/razerstores [19659020] https://www.caesars.com/linq/promenade/shopping

ABOUT RAZER

Razer ™ is the world's leading lifestyle brand for gamers.

] Razer's three-headed serpent brand is one of the most recognizable logos in the global gaming and esport community. With a fan base spanning across all continents, the company has developed and built the world's largest hardware, software and services e-commerce ecosystem.

Razer's award-winning hardware includes powerful gaming peripherals and blade gaming laptops.

] The Razer software platform, with over 70 million users, includes Razer Synapse (a platform for the Internet of Things), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and starter).

Razer Gold is one of the world's largest virtual credit services for gamers, and Razer Fintech is one of the largest digital online to offline payment networks in Southeast Asia.

The company was founded in 2005 and is headquartered in San Francisco and Singapore. Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the US, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

About the LINQ Promenade

The LINQ Promenade is the world-renowned, award-winning open-air district with more 2019 will open more than 30 unique entertainment, retail and dining experiences. The LINQ promenade hosts a variety of special events, festivals and parades throughout the year. Here is High Roller, the world's highest observation wheel, and FLY LINQ is the only zipline in the world that offers drivers four ways to fly simultaneously on 10 adjacent lines: forward or backward tilted and with the addition of forward or backward sitting LINQ Promenade is the only Zipline on the Strip and the center for world-class attractions. High Roller has quickly become an obvious part of the iconic Las Vegas skyline and is consistently one of the best attractions in the world – from Travel + Leisure to USA Today and Trip Advisor. The steering wheel's 28 glazed cabins offer an interactive 30-minute experience in the air. The sky is the limit for cabin experiences like the popular Happy Half Hour (an exclusive open bar for guests over 21); Chocolate tasting with Ethel M chocolates and Yoga in the Sky. The all-new FLY LINQ offers unparalleled views and features 10 ziplines arranged side-by-side, all of which allow riders to simultaneously fly from a 30 meter high launch tower through the LINQ promenade at speeds of up to 35 MPH. For more information, visit TheLINQ.com or the media room at Caesars Entertainment Las Vegas. Find @LINQpromenade on Facebook and follow on Twitter and Instagram. (Hashtags: #LINQLife, #RevolveVegas, #HighRollerVegas)


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