A star set of artists on a track is not a summer hit, and nowhere is this more apparent than in DJ Khaled's latest single, "No Brainer," released Friday.
The omnipresent leader calls Justin Bieber, Quavo and Chance the Rapper in this would-be summer Bop of his upcoming album Father of Asahd ; The quartet had previously participated in the single "I & # 39; m the One" of 2017. But "I & # 39; m the One" had a contagious beat and noticeable energy (and finally reached # 1 on the Billboard charts), "No Brainer" sounds more like a formulaic, half-hearted attempt to repeat last year's hit.
The obligatory Bieber-sung hooks and DJ Khaled catchphrases called from the sidelines are all present, but this time they are not quite landing; The verse of Chance is pinned, and after the third chorus the whole song starts to fade. The accompanying music video also feels a bit forced. It is also an advertisement for Vaping, Ciroc and Cardi B approved clothing line Fashion Nova, where the Biebs offer curious dance steps between faulty product placement. The only redeeming moments come when the camera pans to DJ Khaled's delightful young son Asahd, sitting happily on Bieber's lap.
Both critics and fans have quickly christened "No Brainer" as the official song of the summer of 201
There has been some discussion about other songs that could possibly be the song of summer in 2018, with Cardi B's trap-salsa tune "I Like It" is the most obvious frontrunner. As explained by Rolling Stone 's Brittany Spanos, the reggaeton-inspired single sounds like Invasion of Privacy "as if it had been chemically cooked up in a crazy scientist's lab, to be the reigning song of the summer in 2018. "
It's not wrong. It's almost impossible to walk my block in Bed-Stuy or any block in the city without hearing "I like it" from apartment buggers and car windows – a telltale reference to a summering song. The J. Balvin and Bad Bunny features on the track only make it better, if that's even possible.
Drake's recently released album Scorpion has also spawned some strong candidates for Summer's Song. "My Feelings", "Nice for What" and "God's Plan" are all Bopps, each with an ubiquity that feels appropriate, if not necessary, for the defining song of the summer of 2018. There's the viral dance challenge associated with "In My Feelings," which gave us Will Smith Instagram Gold and a reference from the NTSB after people started jumping off their cars.
"In My Feelings" fans also have a new aspect of Drake's life to see if he's finally a dad: who is Kiki and does she love him? New Orleans' "Nice for What" featuring bounce infusion deserves attention, and in "God's Plan," Drizzy offers an instantly iconic twist, the Instagram subtitles and Tinder bios for Months to shape: I just love my bed and my mom, I'm sorry. "It's pithy and awesome Drake.
With these outstanding songs," No Brainer "seems like a pretty weak contender for the summer anthem of 2018. Of course, after a new DJ Khaled song, there's always some hysteria to be expected, especially when There are plenty of big names like Bieber and Chance, but let's save the unbridled enthusiasm for a track that can truly be called a Song of the Summer.