Seth Wenig / AP
E-cigarette maker Juul Labs announced Thursday that it will stop selling most of its flavored products, including mango, fruit and cucumber. These types of flavors are considered a pioneering role for teens.
The industry is facing an immense challenge. Several states have banned aromatized products, and the Trump administration has signaled that a federal ban may be in the works.
Juul Lab's new CEO K.C. Crosthwaite said the company is focused on "gaining the trust of society" and working to "combat the consumption of minors while providing an alternative for adult smokers".
High school senior citizens interviewed in the US said they had evaporated within the last 30 days. The Company is also under pressure to restrict marketing and advertising to adolescents The Center for Environmental Health has announced a legally binding agreement on its lawsuit with the company, which restricts Juuls Marketing to children and adolescents.
For example, Juul can not advertise at sports events or concerts where people under the age of 18 are admitted to the age of 21. The company may not pay for company employees or allow them to attend school. And the company can not use models in ads under the age of 28.
In a statement to NPR, a Juul spokesperson said: "We agree that no adolescents should use JUUL products, and we undertake to use minors The statement further states that "this agreement confirms JUUL Labs' voluntarily responsible marketing practices".
The company says it does not market to teens. "Our products are exclusively designed to provide adult smokers with an alternative to flammable cigarettes," the spokesman summarizes.
But the CEO of the Center for Environmental Health, Michael Green, said the settlement could help bring Juul to justice.
"We do not trust them, we believe their entire model is based on making a new generation of young people addicted," says Green. "The fact that [the agreement is] is enforceable means that we will watch them very closely – and if they violate an inch, we can go back to court and force them to stop."
The agreement is enforceable only in California – and only for a limited time. Health experts say it's a step in the right direction, but further federal regulatory action is needed to stem the epidemic of teen-vaping.
Follow Through, "says Paul Billings, the senior vice president of advocacy at the American Lung Association.
Billings says the federal government needs to take flavored e-cigarette products off the market The FDA has been operating for more than a decade, "Billings says." It's time for the FDA to enforce the law on e-cigarette control. "
Lung diseases have grown this year, and the general epidemic of teenage vaping is back in the spotlight And many Americans seem to be in favor of federal measures – according to a recent poll by the Kaiser Family Foundation.
"The ban on the sale of flavored e-cigarettes was 52 percent [of respondents] advocating a ban, "says Liz Hamel, Director of Opinion and Poll Research at KFF. The survey also found that about half of respondents supported a ban on all e-cigarettes.
Some anti-smoking advocates say Juul's voluntary cessation of his flavored products could have minimal effects as the company plans to continue to do so. Sell mint and menthol flavored e-cigarettes.
Robin Koval, CEO and President of Truth Initiative, said in a statement that mint and menthol flavor – which Juul still wants to sell – is one of the most popular tastes for teens. "We know, as does the tobacco industry, that menthol was and remains the first choice for young cigarette users," she added.
In a statement, Mike Bloomberg, former New York mayor and philanthropist, described Juul's attempt to expose flavors as "too little and too late." Initiative last month. "Juul's decision to keep mint and menthol-flavored e-cigarettes on the shelves is one side of the tobacco industry book," Bloomberg said, adding substance that can harm teenagers' brains.
And there are indications that young people become addicted to nicotine by evaporation faster than cigarette smoking. Stan Glantz, Professor of Medicine at the U.C. San Franciso, who has studied tobacco, says one reason could be the use of nicotine salts in the latest generation of steam products. "It allows children to inhale a much higher dose of nicotine per puff," says Glantz.