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Home / US / Juul's co-founder defends the company during the hearing in Congress

Juul's co-founder defends the company during the hearing in Congress



Co-founder of Juul Labs, James Monsees, defended the Vape Giant at a congressional hearing on Thursday, claiming that he had not taken a page from Big Tobacco's playbook with his advertisements, blaming many The next e-cigarette epidemic in the US will give youth.

At one point, the hearing exposed a pivotal conversation between Monsees and a top researcher, Stanford.

The Congress interviewed Monsees for the first time on Capitol Hill by members of the House's Economic and Consumer Policy Subcommittee. The Democrats asked Monsees how it shaped their early ads – including how influencers worked – and referred to various documents procured by the company.

"Are you under oath and deny that you made this statement?"

In an interview with Yahoo Finance in May, the Stanford University researcher Dr. Robert Jackler, when he met Monsees in 2018, that he highlighted the similarities in the color schemes between Juule's "Vaporized" campaign and American Spirit. In particular, Jackler said he told Monsees that "it looks like you falsified it."

At this point, according to Dr. Monsees. Jackler did not, but "looked down and smiled, which I found very meaningful."

During the first of two sessions this week, Jackler stated that Monsees "thanked us for the database of 50,000 traditional tobacco advertisements … he said they are very helpful in designing Juuls publicity. "

Jackler: "We know very well that Juull's marketing, after studying tobacco advertising, faithfully reflects the tobacco industry's approach to addressing young people."

On Thursday, Monsees denied this specific exchange

"Yesterday … Dr. Jackler, a professor at Stanford University, testified under oath before this subcommittee that you have confirmed to him that you have reviewed Stanford's online cigarette library The Advertising and found it … "very helpful" … You have actually contacted Dr , Jackler hit, right? Rep. Raja Krishnamoorthi (D-IL), who also holds the chairmanship of the Economic Subcommittee of the House on Oversight and Reform, asked Monsees.

"I did it, but I have it. Jackler did not say so, "Monsees said.

" Okay, sir, you're under oath and deny that you made that statement to Dr. Jackler, is that right? "Replied deputy Krishnamoorthi.

"I think that Dr. Jackler unfortunately heard my comment wrong. In fact, the resource he compiles is a useful resource. When Adam and I were in Stanford, we were very interested in learning more about the historic ills of tobacco companies. … to familiarize ourselves with how not to run the business. "

" Nothing but a poison seller "

Dr. Jackler's research had previously identified several similarities in colors, themes, and poses that had taken models between advertisements for Big Tobacco and Big Vape.

Legislators identify these marketing campaigns as partially responsible for the resulting teenage vaping crisis.

Former FDA Commissioner Scott Gottlieb had voiced concerns shortly before leaving the agency in April.

40, 45% of all children will soon consume tobacco in this country, "said Gottlieb." It's just unbearable, I looked at data from 1950, and we did not see how much tobacco children consume. "

"About 4.9 million middle and high school students were currently (in the last 30 days) consumers of one type of tobacco product in 2018, compared to 3.6 million in 2017," says a CDC newspaper. February report: "This increase, driven by an increase in e-cigarette consumption, has blighted progress in reducing the consumption of juvenile tobacco products in the past."

Several members strongly opposed Juul and urged Monsees with questions on dealing with influencers and on trying to get around the FDA regulation.

But MP Mark DeSaulnier (D-CA) had the last – if not the hardest – word.

You, sir, are for me the worst example in the Bay area, "he said to Monsees. "You are not asking for permission, you are asking for forgiveness, you are nothing more than a marketer of poison and your target was young people."

Monsees told lawmakers that he "wanted to learn from our mistakes and not repeat them." but it declined to use old advertisements from Big Tobacco as a guideline for framing Juuls early ad campaigns.

Juul Labs with Big Tobacco Support & # 39; s not Big Tobacco & # 39; 19659005] Despite the fact that American tobacco giant Altria (MO) holds a 35% stake in Juul – which was bought for $ 12.8 billion in December 2018 – Monsees attempted to dissociate Juul from Big Tobacco.

Put simply, Juul Labs is not a big tobacco, "he said in his opening statement Product, The Cigarette."

Later, he added that "there is no higher priority for this company" than the consumption of minors and that, ultimately, the tobacco industry is one that has "done wrong for a long time, and we are changing that from the inside out. "[19659002] Because Juul Labs is a company that is 100% committed to changing the structure of this market and eliminating cigarettes forever.

19 PHOTOS

E-cigarettes and vaping

See gallery [19659033] An employee of Cloud 10, an e-cigarette shop in Simi Valley, CA, demonstrates how smoke without odor emanates from a cigarette electrical cigarette escapes. Sales are booming in this business.

(Lynne Gilbert about Getty Images

A customer exhales while smoking an electric cigarette at the Betamorph E-Cigs shop in Albuquerque, New Mexico, USA, on Saturday, December 10. 2016. For the US Steam appliances market is projected to grow 21% annually by 2020, based on data from Euromonitor Passport.

(Sergio Flores / Bloomberg via Getty Images)

An e-cigarette store in the Simi Valley, CA called Cloud 10, which sells various types of electric cigarette juice flavors. Sales are booming in this business.

(Lynne Gilbert on Getty Images)

Indonesian teenager exhaling smoke from electric cigarettes (e-cigarettes) Like in Medan , North Sumatra, Indonesia, December 5, 2014. Electric cigarettes (e-cigarettes) are becoming increasingly popular in Indonesia, especially among teens, in fact, cigarettes are increasing in number in an increasing number of patients Choleric than normal cigarettes with poiso ning after the use of e-cigarettes and nicotine fluid continues to increase. The World Health Organization (WHO) notes that the brand for electronic cigarettes was manufactured in 466, 8,000 flavors and had a budget of $ 3 billion.

(Photo by Ivan Damanik / NurPhoto)

Gdynia, Poland, December 29. The Polish Ministry of Health plans in 2015 to ban the sale of electronic cigarettes to persons under the age of 18, advertising and sales restrictions and the introduction of technical requirements. The new tobacco control law will enter into force in the second quarter of 2016. Pictured: Lady smokes electronic cigarette.

(Michal Fludra / Corbis on Getty Images)

Kiradech Aphibarnrat from Thailand smokes an electric cigarette on the second day The World Golf Championship at the Kingston Heath Golf Club on November 25, 2016 in Melbourne, Australia.

(Photo by Quinn Rooney / Getty Images)

Electric cigarette & # 39; juice & # 39; with different flavors. This is Cloud 10 in Simi Valley, CA This brand is the most popular in this business. Santa Monica has just passed the law that nowhere allows e-cigarettes. Business is booming at this location.

(Lynne Gilbert on Getty Images

Mitchell Baker, who works at Vapour Place in Bedminster, breathes on December 30, 2016 in Bristol, England, the vapor of an e-cigarette according to recent data from the e-cigarette industry There are 1700 vaping stores nationwide, of which two are opened each day for the estimated three million vapers in the UK over the past decade, as many consider it a healthier alternative to traditional cigarettes, some say The same risks as smoking may present, especially as long-term effects are not yet known.

(Matt Cardy / Getty Images)

E-cigarette goods will be on December 30, 2016 in Bedminster, Bristol, England, in Vapor Place Some of them sell s 1700 vaping stores across the country, two of which open daily for the estimated three million vapers in the UK, and the popularity of E-Zigare tten has risen sharply over the last decade as many consider it a healthier alternative to traditional cigarettes. However, some critics say that the devices can harbor the same risks as smoking, especially since the long-term effects have not yet been known.

(Photo by Matt Cardy / Getty Images)

A night owl in a Santa Claus costume smokes on an electronic cigarette machine as he attends Santacon on December 10, 2016 in London, England, in front of Euston Station. Santacon is an annual parade that takes place in cities around the world, where street performers in Santa Claus costumes take to the streets to spread seasonal cheers.

(Photo by Jack Taylor / Getty Images)

Flavored vase bottles are being issued for sale at the Betamorph E-Cigs store in Albuquerque, New Mexico, USA, on Saturday, December 10, 2016. Based on Euromonitor Passport Data for the US Steam Appliance Market is projected to grow 21% annually by 2020.

(Sergio Flores / Bloomberg on Getty Images)

A woman smokes an electronic cigarette during the Vapexpo 2015 in Moscow at the Sokolniki Exhibition Center on December 5, 2015 in Moscow, Russia.

(Photo by Sefa Karacan / Anadolu Agency / Getty Images)

This photo was taken on 19 November 2015 and shows bottles of concentrated aromas in a vape shop in Kuala Lumpur. Vaping is enjoying increasing popularity in Asia Pacific, the largest e-cigarette market in the Asia-Pacific region, but authorities are threatening to ban it for health reasons] (MOHD RASFAN / AFP / Getty Images) [19659056] A man smokes an e-cigarette in the Vape Lab coffee bar on August 27, 2014 in London, England. The Ministry of Health has ruled out the ban on "e-cigs" indoors in England despite calls from WHO, the World Health Organization. WHO has recommended a ban on e-cig smoking indoors as part of a stricter regulation of products that are dangerous to children.

(Photo by Dan Kitwood / Getty Images)

This photo was taken on November 19, 2015 and shows a worker (s) inspecting a spiral, the metal heater in an e-cigarette that produces steam from e-juices at a Vapor store in Kuala Lumpur. In Malaysia, the largest e-cigarette market in the Asia-Pacific region, Vaping is enjoying increasing popularity, but the authorities are threatening to ban the habit for health reasons – a move that has sparked the fury of growing legions of aficionados.

] (MOHD RASFAN / AFP / Getty Images)

A woman smokes an electronic cigarette during the Vapexpo 2015 in Moscow on the Sokolniki Exhibition Center on December 5, 2015.

(Photo by Sefa Karacan / Anadolu Agency / Getty Images)

A customer smokes an e-cigarette on January 28, 2015, at Digital Ciggz in San Rafael, California. The California Department of Health today released a report categorizing e-cigarettes as a health threat and proposing to regulate them like regular cigarettes and tobacco products.

(Photo by Justin Sullivan / Getty Images)

E-cigarettes are being sold on August 27, 2014 at the V-Revolution E-Cigarette Shop at Covent Garden in London, England. The Ministry of Health has ruled out the ban on "e-cigs" indoors in England despite calls from WHO, the World Health Organization. The WHO has recommended a ban on smoking e-cigarettes indoors as part of a stricter regulation of products that are dangerous to children.

(Photo by Dan Kitwood / Getty Images)

In this photo, a man smokes an e-cigarette in the V-Revolution E-Cigarette shop at Covent Garden on August 27, 2014 in London, England. The Ministry of Health has ruled out the ban on "e-cigs" indoors in England despite calls from WHO, the World Health Organization. The WHO has recommended a ban on smoking e-cigs indoors as part of a stricter regulation of products that are dangerous to children.

(Photo by Dan Kitwood / Getty Images)




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