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Karl Lagerfeld's constant influence beyond the fashion weeks

Written by Alyssa Coscarelli, CNN

The late Karl Lagerfeld will be remembered for making Chanel an iconic brand it is today. The "double-C" logo can not be imagined without. As one of the most prolific designers in the world, he also passed Chanel to establish himself as an independent personality.

Lagerfeld seemed to serve his reputation for diligence and seemed to work tirelessly in his later years. While he was unable to bow to Chanel's couture show in Paris last month (which sparked initial rumors about illnesses), in his last weeks he said he would prepare his team at Fendi for the upcoming show in Milan

But during The fashion industry mourns the loss of Lagerfeld, who died on Tuesday, it is important to note his heritage out of fashion.

In Memory of Karl Lagerfeld

The designer's sphere of influence extended far beyond the designer's sphere of influence. Landing strips and his versatile skills ranged from branding to photography and filmmaking. Once he had quoted that we needed to "embrace the present and invent the future," his cross-border collaborations were also ahead of their time.

As memories and eulogies pour from colleagues, models, friends and fans, we are taking a moment to recognize the lasting effects that Karl Lagerfeld has across the industry. a legacy that survives clothing and fashion trends.

Sporheading Collaborations

Collaborations have become an indispensable path for brands to remain relevant and vivid ̵

1; and in recent years, designers and creators have bridged the gap between industries to be highly sought after to become after products.

  Presentation of fabrics for the introduction of the new collection by designer Karl Lagerfeld for the high street fashion label H & M in 2004.

Presentation of fabrics for the introduction of the new collection by designer Karl Lagerfeld for the high street fashion label H & M in 2004 Credit: Stuart Franklin / Getty Images Europe / Getty Images

What you may not know is that Lagerfeld paves the way for collaborations that they are today. Most memorable in 2004, he was the first collaborative series by H & M's by now. As H & M collaborated with Lagerfeld, he continued his tactics with numerous high-end labels from Moschino and Kenzo to Comme des Garcons and Stella McCartney. 19659003] Based on the success of this first capsule collection sold out within minutes, Lagerfeld worked with watchmaker Fossil, Macy's department store, make-up brand Shu Uemura and even beverage giant Coca Cola (over the next few years more affordable) ) together and accessible ways to buy his creations). There is even a Barbie doll by Karl Lagerfeld based on the iconic style of the designer.

The collaboration may seem new in today's marketing landscape, but 15 years ago Lagerfeld was breaking ground.


When he urged the fashion industry to work with other sectors, Lagerfeld wanted runway shows to be more than just clothes.

It is common today for labels to provide an audience with memorable or more divisible experiences. Before the days of Instagram Lagerfeld was far ahead of other designers when it came to creating movie sets and headlines.

The theme shows from his time at Chanel were all photorealistic, from the larger-than-life carousel. The Grand Palais was selected for its Fall / Winter 2008 collection for newer, superior themes such as the Chanel grocery store, the airport terminal and even the space station life-size rocket ship).

  Models presented creations by Chanel during the fashion show for women in the fall-winter 2017-2018 at the Grand Palais in Paris in 2017.

Models showcase creations by Chanel during the women's fashion show in the fall / winter 2017-2018 Grand Palais in Paris 2017. Credit: PATRICK KOVARIK / AFP / AFP / Getty Images

Of course, other fashion houses have followed suit in recent years and created their own show sets. Louis Vuitton took over the interior and exterior of the Niterói Contemporary Art Museum in Rio de Janeiro, Calvin Klein covered his runway 2016 with a deep layer of popcorn. Dior brands up to the opening ceremony have chosen to perform or perform on traditional runway shows.

And it's Lagerfeld – maybe next to Alexander McQueen – who owes the unspoken competition of those who can create the most memorable show experience.

Become a brand

Lagerfeld was not only the creative force behind Chanel and Fendi, but also his own brand.

Once you saw the white ponytail, the sharp suit, the high-necked shirt, and the famous black sunglasses, you knew that was the case. Part of what made this creative icon so good was just that: Be an icon.

Although Lagerfeld has managed to keep his private life largely private, he does not shy away from public attention. He was openly gay, open-mouthed about his weight loss, and often expressed his admiration for his only true love: his cat Choupette (who had gained Internet publicity, collaborations, and a considerable Instagram following.) [Lagerfeld] was also involved in photography involved and filmed numerous campaigns for Chanel and others. He made a short film with Keira Knightley and even played a voice in a French animated film. He was also known for his love of books, which he had compiled in an extensive personal library, and for creating his own publication imprint.

Lagerfeld always stuck to his image and his uniform, which is considered a role model for other designers public figures, and not behind the scenes.

This seems to be relevant at a time when people are increasingly seeing pressure from the Internet and social media to curate their own brands – and to wrap our views, our uniforms, in a similar fashion.

The Power of the Stars

In his signature uniform Lagerfeld was often associated with Other celebrities – some of them can thank him for putting them on the map.

From designer colleagues Tom Ford and Diane von Furstenberg to models Audrey Marnay and Claudia Schiffer, stars paid tribute to the designer He said he had a big share in their success.

"Karl was my magic dust, he turned me from a shy German girl into a supermodel," Schiffer said on her Instagram. "He taught me about fashion, style and survival in the fashion industry.

" What Warhol was to art was fashion; he is irreplaceable. He is the only person who can make black and white colorful. I will be forever grateful to him. "

And without a Chanel or two look, no red carpet felt perfect – Jennifer Aniston, Dakota Johnson, Sarah Jessica Parker, and Margot Robbie, just to name a few, in fact, it's hard to be an A-list actor

In recent years, Lagerfeld and Chanel have welcomed young talents throughout Hollywood and the music industry with K-pop star G-Dragon in the front row of Azalea Banks a song at a Chanel party in Tokyo, and young models like Lily Rose-Depp and Kaia Gerber, who have worked closely with Lagerfeld and have since gained both dramatically in popularity, have received their recognition.

Lagerfeld's recognition was undisputed The ultimate stamp for the recognition of fashion, if you could work with Karl, you could work with anyone, his reach as a kingmaker included decades, ages and years The industries – it was like everything he touched turned to gold.

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