Colonel Sanders will soon serve vegan roast chicken to see if the customers think it's good.
KFC will test roast chicken by Beyond Meat on Tuesday at a restaurant in Atlanta.
The test makes the Yum Brands subsidiary the first national fast food chain in the US to introduce a Beyond Chicken product that beats Popeyes and Chick-fil-A. Beyond took its vegan chicken – the company's first product – from the shelves of the grocery store earlier this year after deciding it did not meet standards.
KFC has been mulling vegan fried chicken for months. Kevin Hochman, who heads the US Department of KFC, said in an interview in May that the chain had no plans to test vegan alternatives but had planned meetings with several major suppliers to learn more about meatless meat.
The Louisville, Kentucky-based company will consider customer feedback to decide the next step. If KFC chooses a broader test or a potential nationwide launch, a Kentucky-roasted vegetable-based chicken could bring more US customers into their stores to try for themselves.
In recent quarters, much of KFC's growth has come from international business amidst fierce competition from Chick-fil-A and others in the home market. China accounts for 27% of sales, and the United States accounts for around 1
worked for other restaurant chains that chose vegan meat from Beyond or its rival Impossible Foods. Customers who buy Beyond and Impossible meat substitutes are mostly flexitarians, people who reduce their meat intake. Del Taco, which sells a Beyond Taco, saw a return of sales in the same business to growth following the launch of the vegetarian menu item.
Enthusiasm about the meat replacement market has sparked investor interest in Beyond. The company, which went public in May, has a share price of up to $ 234.90 per share. However, stocks have fallen amid general market downturns, trading tensions and recessionary fears. Nevertheless, Beyond shares have risen 487% since their IPO.
Yum Brands' $ 35.3 billion share has risen 26% this year.