Kim Kardashian has been responding to the demand for cultural appropriation since announcing her new shapewear line Kimono.
The brand name is not just a kind of pun on Kardashian's first name, but also an indication of a traditional silk dress in Japan.
Since Kardashian was previously accused of cultural appropriation when she wore Fulani braids, wore Indian headgear, and appeared to be black, it's no surprise that many people assumed she was doing it again with kimono.  Yes, I understand the pun, Kim, but using the name of an old Japanese garment with a series of sacred associations for your brand is just really … something
Kardashian responded to the allegations by telling the New York Times that they had no plans "Designing or letting go Look for garments that somehow resemble or disparage the traditional garment.
She added, "I understand the importance of the kimono in Japanese culture and have great respect for it. "
But she does not intend to change the name.
The reality TV star also claims that kimono is "built with inclusiveness and diversity in the core" and that it is "incredibly proud of what is to come".
Many people are not happy with Kardashian's New Brand, so #KimOhNo became a hip hashtag on Thursday.
On Thursday afternoon, a Change.org petition condemning the name attracted more than 13,000 signatures.
"I do not want to share the word with another underwear brand," reads the petition. "Kimono" in Japanese means "clothing".