Kim Kardashian-West responded to the controversy surrounding the "cultural appropriation" of her new shapewear line, which she called "Kimono."
The reality television star released a statement acknowledging the backlash, stressing that she has no plans to change the name of her upcoming line.
KIM KARDASHIAN-WEST-TWEETS-MYSTERY-COMPLAINT TO JACKET IN BOX
or release any garments that in any way resemble or disdain the traditional garment. I made the decision to call my company Kimono, not to separate the word from its Japanese roots, but to point out the beauty and detail that are in a garment. Submitting a trademark is a source identifier that I use to use the word for my shapewear and that suggests a line that in this case does not prevent anyone from making kimonos or using the word kimono in relation to the traditional garment. My brand solutionwear is characterized by inclusiveness and diversity and I am incredibly proud of what is to come. "
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Although Kardashian-West is not the first to launch a product with the word kimono on the market. The Twitter users were immediately outraged by the celebrity's decision to use it for their underwear line.
Those who are upset about the name even coined the hashtag "KimOhNo" as if they were playing the pronunciation of the word.
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A petition on Change.org has also been launched requesting Kardashian-West to change its name. On Friday morning, the petition had nearly 27,000 signatures for its 35,000 signatures target.