Kim Kardashian WestThe make-up line is about to reveal another treasure trove of beauty secrets to another cosmetics company … or at least one company fears it.
KKW Beauty is sued by Seed Beauty, a company that claims there is a concrete threat. KKW will reveal Seed’s metaphorical secret sauce … if Kim’s company is bought out.
According to the documents received from TMZ, Seed Beauty went through this Kylie JennerThe old parent company, King Kylie, in 2016, when Seed used its valuable trade secrets to grow this brand … that was it acquired from Coty In the lawsuit, Seed said it warned Kylie not to disclose trade secrets during the deal, but did not get much security.
Now that Coty appears to be on the verge of acquiring Kim’s beauty line, Seed Beauty says that there is renewed fear of death that Coty, the competition, will receive valuable information from NPPs.
SB claims that the collaboration with KKW Beauty began about a year after the collaboration with Kylie Cosmetics.
Now Seed Beauty is asking the judge for an injunction preventing KKW from disclosing its trade secrets and practices to Coty … and other damages.