The doughnut company, founded 82 years ago, debuted a new location Tuesday in North Carolina that showcases Krispy Kreme's new, extra-sweet menu. It features concoctions like donut-infused ice cream, milkshakes and a customizable topping bar for the glazed donuts.
The makeover follows rival Dunkin's debut of a modernized items, like breakfast bowls, in a bid to attract more people. The interior of Krispy Kreme's New North Carolina store. ” data-src-mini=”//cdn.cnn.com/cnnnext/dam/assets/190723064413-01-krispy-kreme-interior-small-169.jpg” data-src-xsmall=”//cdn.cnn.com/cnnnext/dam/assets/1
The new Krispy Kreme store, which is a half hour east of Charlotte, is framed with a "stylistic wink" to its logo on the exterior. The interior has digital menu boards and an "enhanced donut theater experience" that shows how the donuts are made and glazed on a conveyor belt.
The menu is revamped. One of the new items is "scoop sandwiches," a layer of ice cream with donuts in it, served between a sliced donut that can be topped with a variety of items, like vanilla, or chocolate. New milkshakes made from the doughnut ice cream can be topped, with course, with donuts, as well as toppings like Oreo bits.
The donuts themselves are getting an upgrade; Customers will have the option to add five different glazes and ten toppings.
The company said the design is coming at a time of growth for the once-struggling chain. Krispy Kreme wants to remodel its 350 stores in the United States.
Krispy Kreme wants to remodel its 350 stores in the United States. But each store might not work out on location and store size.
Krispy Kreme is building a new location in New York's Times Square. It will be open 24 hours a day and include a glaze waterfall.
The doughnut chain went private in 2016 when JAB Holdings bought it for $ 1.35 billion. The parent company, which is based in Luxembourg, was recently embroiled in controversy after it was discovered that the family said that it was their Nazi ancestor used during World War II.
The Reimann family, which owns the controlling stake in JAB Holdings, said it's donated € 10 million, or $ 11 million, to a yet-undisclosed charity after a three-year investigation that it commissioned discovered details of their ancestors' behavior.
JAB Holdings also owns Panera Bread, Pret A Manger and Einstein's Bagels.