British YouTube star KSI and American rival Logan Paul share the Loot after six rounds of strained white-collar boxing in front of 18,000 fans in the Manchester Arena on Saturday, August 25.
While much contempt can spill over to a matchup between two amateurs, more than 800,000 flock to the fight, while at least half more million were watched on illegal streams, despite organizers' attempts to eradicate them.
The first YouTube boxing match took place in February at the London Copper Box Arena. Saturday's venue was bigger, but there was still a question mark: would people pay good money to see below-average boxing?
They did it. If anyone had doubts about YouTube's place in the company, after seeing 1.8 million for free in February, they might care to get viewers over $ 8 million – plus ticket and merchandise sales – on superstars have spent the small screen.
The battle began with Logan dominant, which made clear his greatness and advantage. Eventually it seemed his opponent could not stand his heavy blows for long, but KSI came back with his own whirl of punches.
In the second round, KSI, the real name Olajide Olatunji, was able to use his speed and experience by landing punches quickly and often at his opponent.
The most important blows from KSI came after the bell rang to close the second – a cheap shot that got Logan's brother – YouTube star Jake Paul – and the entourage to plunge into the ring and one To start brawl. but the incident ended within seconds.
One not-so-surprising factor throughout the game was Logan's pride and self-confidence. Often he put his arms to his side, showed showboats and talked to his opponent, which scoffed him.
It did not matter. KSI was unimpressed and made sure he stuck to his schedule.
With the crowd behind him, and although he was on the back foot, KSI dominated the third round and landed heavier punches than ever before – a sign of his fitness and perhaps ring experience to become stronger and stronger than the fight continued.
The crowd began to notice that the FIFA YouTuber rapper boxer was not only getting stronger and fitter, but that Logan was getting increasingly tired as the event progressed.
In the end, KSI got a 58-57 victory from a judge, but the other two shot him 57-57, meaning the British fighter retains the YouTube Boxing Championship Belt he won in February when he won Joe Weller defeated.
"I think we need to have a rematch," KSI said after his colleague YouTuber True Geordie told him what a majority vote meant.
"The rematch will go crazy," Logan replied.
Is it possible to finally take YouTube stars seriously? With hundreds of thousands looking online, it's hard not to notice.