For months, the brothers Jake and Logan Paul have been hyping their boxing match against a pair of British youtube siblings, Deji Olatunji and KSI. as the "biggest event in internet history". That's what the Pauls do well: they hype everything by their name, especially their merchandise and their popular YouTube channels. Her collective ability to produce hype and drama out of nowhere made her famous.
The match may not have been the biggest event in the history of the Internet, but the ever-controversial brothers will call the match a success: more than 800,000 people watched the official live stream of the fight at its peak – each paying $ 10 for the privilege of seeing the four YouTuber boxes in front of a live-paying audience in a Manchester arena in the UK. If you count the unofficial, free live streams of the fight on Twitch and Twitter, the number of online viewers reaches about 2 million. The event was part of Boxing, part of the culmination of a complicated, lengthy drama, conducted online since KSI challenged the Paul family in early February after a match against YouTube creator Joe Weller.
The Brothers Now they have another formula to monetize their fame after several high-profile scandals – especially Logan Paul's vlogging of a dead body in a Japanese forest.
The creators had massive fans to win a virtual crowd on Saturday for their fight. Logan Paul and Jake Paul have 18 million and 16 million subscribers, respectively. KSI (actually Olajide Olatunji) and Deji Olatunji have 19 million and 9 million subscribers on their gaming channels. Each of them has championed the fight against his loyal fan base since his announcement this year by exposing his viewers to a dramatic cascade of news conferences, insults, training updates, and scars.
Jake Paul and Olatunji were the undercard, while Logan Paul and KSI were the main event. Jake Paul wore white and Logan Paul black as they entered the ring for their fights, each wearing a bane-like face mask. KSI's robe was given the phrase "The Nightmare" and he entered the ring with a full black skull mask. The KSI intro, which was announced shortly before the fight in the arena, called him the "undisputed YouTube boxing champion of the world". Each fighter went on his own diss-trail of his opponent.
If you're wondering why this is so The simplest answer is, why not? The Paul Brothers have prepared the drama to make themselves famous – turning the climax of this drama into a physical, monetizable event with other creators is not really far from their existing business models. And especially Logan Paul wanted to weave the fight into the story of salvation he wanted to tell all year long. He had resigned from his daily vlog schedule in recent months. This fight had become the center of its contents.
"As most of you know, at the beginning of the year I was at the lowest point of my life as a result of my own actions," he said after the fight, boosting the crowd and referring to his notorious Vlog of a corpse which led, inter alia, to the cancellation of Logan Paul's premium advertising contract with YouTube.
"I owe you a real thank you," he told KSI. "You say you have saved my career, and for the past six months you have allowed me to step back from the Internet and recognize who I am."
He claimed his salvation book was not over yet, saying that the moment was "the beginning of a new Logan Paul."
Jake Paul won his fight against Olatunji and celebrated by challenging Chris Brown to fight him next. Olatunji picked up the microphone and talked about his loss, as if it was not just a boxing defeat, but a blow to his career. "This is not the end of me, I will come back from here," he said. "Jake Paul, he surprised me, he hit hard."
As for KSI and Logan Paul, the fight was a draw – meaning KSI remains the champion of YouTube boxing. The end was the perfect setup for a sequel.
"Logan, I think there is only one thing to do, I think we need to get back together," KSI said.
Logan Paul replied, "I think it's what people want."
A reading on the racism scandal that tears apart Beauty YouTube
The grim facts of " Deo Challenge "- and other viral teen crazes
Why has the lemon become viral?