Supporters of conservative TV presenter Laura Ingraham call for a boycott of advertisers who have dropped their show.
Eleven companies have so far withdrawn their ads from Ingrahams Fox News program after] The Parkland, Florida, school shooting via Twitter. Atlantis, Paradise Island Resort; Office Depot, Jenny Craig, Hulu, Nutrish, TripAdvisor, Expedia, Wayfair, StitchFix, Nestlé and Johnson & Johnson said they would pull ads from the show.
Ingraham posted atweet by headmaster David Hogg on Wednesday that mocked him for failing to get into some colleges he had applied to. In response, Hogg tweeted a list of advertisers on Ingraham's show and asked followers to contact her.
Nutrish was the first to say he would stop promoting Ingrahams program, and other brands followed suit.
Ingraham apologized the next day in a tweet, pointing to "the Holy Week spirit," and invited Hogg to appear on their show.
Hogg rejected her testimony. "She apologized only after we went after her advertiser," he told the New York Times. Ingraham has been quiet since her tweet on Thursday.
Ingraham fans socialized on boycotts of companies seeking to advertise and launched the hashtag #IStandWithLaura . One user wrote that he systematically removed his ratings from TripAdvisor.
"The Ingraham Angle" airing daily at 10 o'clock. Eastern time, was the # 4-channel show on television last month, according to AdWeek, both in terms of total viewers and viewers in 25-54 demographics, a coveted age group for cable news advertisers. According to AdAge, it is well on its way to being the second most popular show in its time frame competing with MSNBC's "The Last Word with Lawrence O'Donnell".
Fox News, which has not made any statement, In recent years, there have been a number of ad boycotts. After Sean Hannity Alamama Judge assisted Roy Moore in his US Senate campaign, five companies removed their ads, including Keurig. The Hannity fans then launched a videos of their own destroying their coffee makers on social media. The company CEO apologized later. And former host Bill O Reilly lost dozens of advertisers for his show after the New York Times reported that he and Fox News had agreed to a series of secret harassment accusations.
It's unclear what impact the advertiser will have on Ingrahams program. The 11 who left are a small part of the 129 companies that have been promoting their program over the last 10 days, reports Media Matters, a leftist media activist group. On Thursday night, Ingraham's show ran a "Filler" ad, indicating that there might be trouble selling.
Following are the companies that have distanced themselves from Friday afternoon's program of Ingrahams.
Atlantis, Paradise Island
The Bahamas Resort told The Hill on Friday that it has "decided to remove all branded advertising associated with the program."
"Although we are an organization, the The freedom of opinion believes that we do not tolerate discrimination, bullying, ridicule or harmful behavior of any kind, "the company said.
The weight loss company HuffPost said on Friday, "We have decided to take action to discontinue advertising on this show."
"We are about to remove our ads from Laura Ingrahams program," tweeted the pet food company Thursday morning.
The streaming service, which has 17 million subscribers, posted a tweet on its decision Thursday night.
"Tripadvisor firmly believes in the values of our company, especially those who say," We are better together, "said a spokesman for the company in a statement sent to CBS News.
"We also believe that Americans can disagree while they still agree. Free exchange of ideas within a community, in a peaceful manner, is the cornerstone our democracy, "it said.
" However, we do not endorse the inappropriate comments of this station. From our point of view, these statements focused on a high school student crossing the border of decency, "the statement added.
Online household merchant HuffPost stated," An adult's decision to personally criticize high school student, who has lost his classmates in an unspeakable tragedy is not in line with our values. We do not plan to continue advertising for this particular program. "
Stitch Fix, the clothing retailer, said Ingraham had" crossed the line of decency. "
"We've taken charge of advertising," the travel website told CNBC.
The food company told HuffPost, "We have no plans to advertise in the future to buy the show.
Johnson & Johnson
The personal goods giant told HuffPost that he "will pull ads out of Ms. Ingrahams show.
Office Depot has pulled out her ads from the show, The Daily Beast reports.