He published the names of his top advertisers on Twitter and urged his nearly 700,000 followers to call these companies. Several companies, including Hulu, Nutrish, Nestlé and TripAdvisor, have pulled their ads from Ms. Ingraham's show.
"An adult's decision to personally criticize a high school student who lost his classmates in an unspeakable tragedy is not in line with our values." Wayfair, an online retailer for household goods, said in a statement. The company said it supports "open dialogue and debate."
Consumers have increasingly used social media to demand that advertisers respond to controversy, particularly those involving Fox News hosts.
Last year, more than 50 brands drew ads from "The O & # 39; Reilly Factor," according to The New York Times, about settlements Bill O & # 39; Reilly, the host of the show, had made with women who killed him sexual harassment or other inappropriate behavior that had contributed to his dismissal. On Thursday, Ms. Ingraham apologized to Mr. Hogg and said that he should be proud of his grade point average.
"In the spirit of Holy Week, I apologize for any upset or injury that has caused my tweet brave victims of Parkland" Wife. Ingramam wrote on Twitter .
But Mr. Hogg said that Mrs. Ingraham's apology did not go far enough and was only aimed at preventing more advertisers from dropping their show.
"I will accept your apology only if you perpetrate the way your network treated my friends and me in this fight." Mr. Hogg said on Twitter . "It's time to love your neighbor, not to pollute the children."
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