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Lay's Tastes of America contains 8 new chip flavors based on regional favorites



Popcorn? I'll pass. Doritos? Not really my thing. Potato chips, however? These are my Kryptonite – You can probably imagine how I responded that Lays Tastes Of America potato chips feature eight brand new, never-before-seen flavors, each from the unique delicacies of the many different regions of the United States States. I was just starting to drool on my keyboard – and then I found out that one of those eight flavors was a deep-fried pickle-flavored potato chip, and, well … let's just say I need a napkin right now

Funny Story: Although Lay's is known today for its creative flavors, often suggested by customers, that's not always the case; In fact, from 1

932, when Herman W. Lay first created Lay & # 39; s, there were only the two available varieties Original and Barbecue until the seventies. The 70s had arrived as Sour Cream & Onion. Heck, Barbecue was first introduced in 1958, which means that for 30 years the only potato chip that Lay made was actually potato flavored.

From 2012, however, everything began to change. At that time, Lay & # 39; s launched the very first Do Us A Flavor contest, where fans submitted their ideas for unusual flavors that the brand should produce next. In early 2013, the finalists were announced – Cheesy Garlic Bread, Sriracha and Chicken & Waffles – at that time, consumers voted for their favorite among the three. The creator of the winning taste gained $ 1 million or one percent of the net sales of the flavor for 2013 – whichever was higher – and saw her creation join Lay's line on grocery store shelves. Wisconsin's Karen Weber-Mendham eventually won for her proposal, Cheesy Garlic Bread.

The contest has since returned several times and has introduced such flavors as Kettle Cooked Wasabi Ginger, Southern Biscuits and Gravy, Indian Tikka Masala and – amazing – Cappuccino … but now Lay & # 39; s attracts all the stops (and everything) also with its own strength): With Lay's Tastes of America, the company brings eight brand new flavors to the market, inspired by regional specialties from the United States – the largest number of new flavors the brand has introduced at one time.

30th July, each of the eight flavors will be available in their home markets until September 23; or, you can order all eight of them no matter where you are, thanks to the beauty of online shopping. As of July 20th, Lay & # 39; s also come to local food festivals across the country to introduce the flavors to the public – with the help of Hannah Hart of My Drunk Kitchen and I Hart Food fame. (Hm, yes.) And a few of the runners-up of Do Us A Flavor contests and other programs that have passed will also find their way back into the limelight, including West Coast Truffles Fries, Ketchup and Fried Green Tomato [19659006] Courtesy of Lay & # 39; s

You can see all eight flavors below – but first I'd like to draw attention to one thing: Fried Pickles with Ranch. It's not that gherkins have ever really disappeared from the style but pickle-flavored certainly has a moment lately : pickled brine, pickle donuts, pickle freeze pops … you name it, it was probably pickle-fied in the recent past. It was only a matter of time before it came into the world of potato chips, right? My bet is that this taste will be the big hit of the group, but I think we just have to wait and see if that turns out to be true.

In the meantime, here are all eight of the tastes of Lay's Tastes Of America, which will arrive in late July:

1 New England Lobster Roll

Courtesy of Lay & # 39 ; s

Where else would that be available except the northeast? It is not only to imitate lobster, but also the taste of a buttery grill roll – without which no lobster roll would be finished. Watch the Maine Lobster Festival in Rockland, Maine, August 1-5.

2 Chesapeake Bay Crab Spice

Courtesy of Lay's

3 Fried Pickles with Ranch [19659015] Courtesy of Lay

Are you in the Midwest ? Good news – these will be yours. In particular, check out the Missouri State Fair in Sedalia, MO from 16-18 August.

4 Pimento Cheese

Courtesy of Lay's

I do not really understand the drawing of Pimento cheese, but then again, I'm not from the southeast. If you are, you may feel "the taste of creamy spicy cheddar with a hint of cayenne pepper." Search them at the Shrimp and Grits Festival on Jekyll Island in Georgia from September 14 to 16

5 Cajun Spice

Image courtesy of Lay's

6 Deep Dish Pizza

Courtesy of Lay's

Of course, the Heartland and Mid-America would have a deep-dish pizza-like chip; there is also the Deep Dish Pizza from . (I admit, I'm not sure what would distinguish a Deep Dish pizza chip from a regular pizza chip, but … er, semantics.) Look at him on August 11 at Navy Pier in Chicago ,

7 Chile Con Queso

Courtesy of Lay's

In Texoma, the mountains, and Southern California, "velvety cheddar queso with a pinch of spice" is the name of the game. Meet him at the Houston Food Festival in Houston, Texas on August 18th.

8 Thai Sweet Chili

Courtesy of Lay's

And finally we have the Pacific Northwest Chip, Thai Sweet Chili, which is obviously from the region's rugged food truck scene was inspired. It will be on view at Bite of Seattle from the 20th to the 22nd of July. And do not forget that you can order all eight flavors directly from Lay's online – so if you have a burning desire to eat gherkins – flavored chips, but not in the Midwest, you can make that absolutely possible , Happy munching!


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