Last year's championship in South Korea had 99.6 million viewers. As part of the launch, Qiyana and Senna, two of the League of Legends champions who are also members of True Damage, will receive prestige skins designed by Louis Vuitton's Artistic Director of Women's Collections, Nicolas Ghesquière. Players can buy the True Damage skins and the Qiyana Prestige LV Skin on the day of the championship. Senna's Louis Vuitton Skin will be released early next year, and the brand-designed capsule collections are also in the works of Legends Art Director for Skins, the Washington Post said. "It really was a dream collaboration. In the worst case, we'll just attach the logo and it will become a NASCAR-like business. But they came to us and the cooperation was really good. "
This is the first time that one of the world's most popular games collaborates with a high fashion brand. But Louis Vuitton has been attracted to the gaming industry for some time now. In 201
6, the brand partnered with Square Enix to present Lightning, the lead actress of Final Fantasy 13, in an ad campaign for the Series 4 spring and summer collection.
The performance of True Damage is to build on the success of K / DA and his single "Pop / Star", which recorded on its first day on YouTube 5 million views and now has 275 million views.
The video and song caught the attention of the League of Legends community (LoL) and the group became the fifth female number on Billboard's World Digital sales charts. At the time Billboard wrote that sports and games will be big indicators of hits. Riot hopes to continue his role as the company that drops those bangers.
"We started with a skin line that's a bit more hip-hop inspired," said Carlos Giffoni, product leader at Skins and seven-year veteran at Riot. "We reach a much wider audience, from the age to the desired experiences." LV is a cult brand and makes perfect sense for True Damage. "
Haak traveled to Paris to work with the LV designers, many of whom already knew LoL When he was drafted within a week or so, he saw little reason to change much.
"We're both artists in different industries, but it's easy to talk about art with world-class designers like them," Haak added added that the only changes included enhancements to make sure the designs did not interfere with the game's special effects. "We thought we'd trade a lot, but they were already on the same page as us, we just had to take those cabinets and Put them into play so that they look good on the rift. "
Riot Games provided True Postage members with artworks from The Post Models in the Game:  Here's the in-game look for each character from four different angles.
And here is a look at the art for her single "Giants".