The company's stock trades on the New York Stock Exchange on Thursday under the ticker symbol "LEVI".
Unlike many of today's other retailers, Levi's does not want to completely reinvent itself.
It is said that his core business in men's trousers "was and remains an essential driver" for the overall success. And it doubles up with its legendary 501
"We are focusing our product design and marketing efforts on shaping our perception of global consumers from a bottom-focused US company to a global lifestyle guide for men and women," it said in a February submission approval file.
To achieve this, the clothing brand wants to delve deeper into different categories as tops and women's clothing penetrate.
The company also wants to expand into key markets such as China and India and Brazil.
China for example According to the company, about 20% of the global apparel market in the past fiscal year is only 3% of Levi's turnover. To hunt down Chinese buyers, the brand has installed a new management team in the country, which plans to open new stores and implement a local market strategy.
is expected the appetite American Appreciating investors as they prepare for a series of major IPOs in the pipeline.