"If you try hard enough, any popular toy line can become a successful movie series." ̵
Even though we already had movies about cars more or less intended as ads that encourage kids to buy small plastic versions of the named cars (hey, Cars) and Transformers ), which does not prevent Mattel and Warner Bros. from throwing their hats into the ring with a Hot Wheels movie.
Variety reports that Mattel Films intends Go ahead with a live action movie about the world's best-selling toy, and although there's no details about what this film could actually focus on, it's imagined … will give cars that drive very fast wildly dangerous tracks that run around a lot? Here is the corporate presentation by Mattel's Chairman and CEO Ynon Kreiz:
We are excited to bring the thrill of a Hot Wheels live action feature film to the big screen in collaboration with Warner Bros. Pictures. Mattel Films has great momentum as it strives to open new avenues for the global audience to experience the brands they love as we turn Mattel into an IP-powered, high-performance toy company announcement follows Mattel and WB announcing a live action film directed by Margot Robbie Barbie . This seems to be a much more practical project for the studios, as Barbie exists as a character in a much more realistic world and has a real personality. Hot Wheels cars, on the other hand, are just cars.
Stupid as the idea of a Hot Wheels movie may seem, the mark is particularly strong, and Mattel Films could do this to have an honest to good solid concept that surprises everyone. Or this could be another example of studios trying to make films that nobody really asked for.
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