Apple hosts one of its key product keynote events this morning in Brooklyn, New York. Apple also streams the event live from its website. We will update this post live with the main news from the show in approximately chronological order; refresh or click here for the latest.
The theme for today's event is essentially Apple's "most creative products" – and its products for creative professionals. Apple hosts the event in an opera house, its logo is drawn in a variety of different art styles, and today's introductory videos feel more like Hollywood blockbusters. CEO Tim Cook did not do much of a windup ̵
The MacBook Air:
Apple's Mac business now has 100 million active devices. The first time for an update: the MacBook Air, which "perceived the notion that less could really be more," according to Cook, who says it's the "most popular notebook ever [computer]."
This is a big update, probably overdue, for one of Apple's most popular products.
The new MacBook Air features a high-resolution Retina display – the biggest drawback – plus two USB-C ports and a headphone jack. The new display has 50 percent narrower edges and 48 percent more color. The new Air now supports TouchID to unlock your Mac, or Apple Pay, a feature Apple introduced earlier in the MacBook Pro. He can control an external 5K display. Apple promises 12 hours of battery life in "wireless surfing the Internet".
The MacBook Air is smaller – 17 percent less volume – and 10 percent thinner and a little less than 10 percent lighter and weighs 2.75 pounds. It is made entirely from recycled aluminum.
The new MacBook Air launches at $ 1,199, the lowest price for a Retina Mac, but 20 percent more expensive than the old MacBook Air, which recently launched at $ 999. Pre-orders start today, availability next week.
The Mac mini:
Apple also makes a long-awaited Mac update, a new Mac mini. "This new Mac mini is an absolute BEAST on the inside," promises Apple.
This little device had a weird story – Apple goes through years of updates – but has a strong niche that it uses as a media center to power conference room televisions and even server farms. It will now support quad and 6-core processors, offering 5x faster performance and up to 64GB of storage – great for a small device.
The good news for Mac mini fans: Unlike Apple laptops that have been By losing their ports, this Mac still has some of them, including four USB C ports, two USB A ports , HDMI, Ethernet, etc. Its aluminum body is now also 100 percent recycled. It starts at $ 799, with pre-orders starting today and shipments on November 7th.
Apple will today announce new iPad Pro tablets and Mac computers.
The iPads are reportedly wearing thinner edges and supporting the Apple Face ID system. Apple will continue to capture the professional market with the iPad – a long-term effort that is not easy. There is also a chance that Apple will refresh the iPad mini.
The new MacBook is said to be the successor to the still-popular MacBook Air, which was revolutionary in wearability when the current design hit the market in 2010. 19659018] recode_logomark