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Lori Loughlin for Crisis Management Help Shopping



Two high-level crisis management executives told CNN that they were requested by the couple to improve their public image after the college admission scandal. The executives asked for anonymity to protect their clientele.

"She [Loughlin] had preliminary talks with some top crisis management companies about what she can do to change public perception," one of the managers told CNN. "I really believe that she believes she will not go to jail and return to work."

This executive said Martha Stewart's comeback, after her legal issues had been mentioned in her talks, and that Loughlin is "torturous" about how she should repair her reputation.

"It kills her that her sparkling reputation is a total of 1

80," said this source, which Loughlin and Giannulli did not accept as customers. "She reads everything written about her and she's already thinking about how to turn her image."

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Prosecutors say the couple paid $ 500,000 to a fake charity so that their two daughters were admitted to the University of Southern California and mistakenly selected them as crew recruits.

Loughlin and Giannulli have both not been charged for conspiracy to commit fraud and conspiracy. Washing Each prosecution is punished with up to 20 years in prison.

The second crisis manager told CNN that they had recommended Loughlin and her husband first to focus on their litigation before worrying about public perception.

"The solution of the legal situation should be [Loughlin and Giannulli’s] the focus," the source said. "Once that's done, [they] can focus on how to recover its image and brand."

This source said that her company was also approached by three other defendants in the college admission scandal, but did not capture her as a client.

"I think [Loughlin] can come back? Yes, being imperfect and explaining things from a parenting perspective can relativize them when the time is right," the source added. In this story, Loughlin's journalist told Elizabeth Much CNN: "There are people who blame their name on the media and try to attract attention, at which time Lori and Mossimo focus on their legal case, there is no crisis PR, the team is brought in."

A source in close to Loughlin and Giannulli, who defended their alleged actions, CNN previously said the couple only wanted good training for their daughters.

Do it to get your children to the schools. What about the people who donate buildings to schools? Why do they become the poster child for things that have always been going on? You have not done anything illegal. They just wanted a good education their children like every parent. "


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