It was a busy day for Facebook executives . This morning, Sheryl Sandberg broke the silence around the Christchurch massacre, and now Mark Zuckerberg is calling on governments and other bodies to strengthen the rules governing the type of traffic on Facebook. He hopes to be able to tackle serious regulations and take a seat at the table to shape it.
The founder simultaneously published a letter on his own page and the Washington Post, the latter of which is an ideal way to bring your feelings to every desk in the Ring Road. After several years of black eyes and growing pain, Zuckerberg notes that if he had to do it again, he would have to look increasingly outward in four key areas:
- Harmful content ̵
- Electoral Integrity – He wants clear definitions of the government, which is a political ad or advertisement
- Privacy – He wants the rules of the GDPR to be sanctioned globally and sanctions against violations  Data Portability – He wants users to be able to move their information from one app to another.
The story of why the letter collapses doubles as a kind of recent history of the social network. Fights and missteps have defined most of Facebook's last few years, with many controversies often spinning around the social network at the same time. Not every CEO is asked to testify before the congress. Facebook hosts and controls an incredible collection of data that plays a key role in all areas, from advertising goals and interpersonal relationships to news cycles and elections.
"Legislators often tell me we have too much power in relation to the language and I agree". Zuckerberg writes three days after the adoption of a comprehensive ban on "white nationalism" and "white separatism." He describes the company's work with various governments and the development of an independent oversight committee before anyone can fully blame the company. "The idea is for third parties to set standards for disseminating harmful content and to measure companies against these standards," Zuckerberg writes. "Regulation could lay down ground rules for what is forbidden, and companies need to build systems to minimize harmful content to a minimum."
Zuckerberg continues to promote more stringent legislation in the field of election campaigning Political Advertising The US Department of Housing and Urban Development has tormented Facebook earlier this week by claiming that its targeted ads are in violation of the Fair Housing Act.
The Op-Ed, however, looks a bit hollow, because there are many Facebook could improve themselves in these four areas without the help of the government.
Facebook's policy on harmful content has long been confusing, inconsistent and isolated.For example, the conspiracy theorist of Infowars, Alex Jones, was removed from Facebook, but not from Instagram. Meanwhile, bad actors can easily jump between social networks to disseminate problematic items. Facebook should apply enforcement of its policies to its entire family of apps, publicly work on its logic to find out why it removes or does not remove things instead of having those discussions leaked out, and work better with other social networks to make sweeping takedowns of it Worst to Coordinate
As far as electoral integrity is concerned, Facebook made great progress this week by putting all active and old inactive political ad campaigns into a keyword-searchable Ad Library. Pressured by news publishers who do not want their ads promoting polite content to appear alongside traditional campaign ads, they're exempted from Facebook. These ads may still affect the electorate, and although they should be classified separately, they should still be archived for research purposes.
There is a lot to do in terms of privacy. A key area in which this could be improved is to allow people to more completely disable search, including via their phone number, to avoid stalkers. And there should be better control over how Facebook uses your contact information when it's uploaded to other users' address books.
Finally, Facebook has pulled its feet because of the portability of the data. One year ago, we got a deep insight into the way Facebook can only export your social chart as a list of friends' names that can not be found easily on other social networks. Facebook really needs to make its social graph interoperable so that users do not lose their community when they switch apps. This would force Facebook to better treat users, since leaving would be a viable option.
If you follow these steps, regulators would show that Zuckerberg is not just lip service in hopes of a lighter sentence. It would show that he is ready to make changes that serve society.