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Marriott Sets Sights On Airbnb – Should You Care?



Marriott Bonvoy members access to more lodging options.

Much like the taxi industry It is interesting to see how the hotel industry is interacting with this trend. Homes & Villas by Marriott

Next week Homes & Villas by Marriott wants to launch 2,000 premium hotels in the US, Europe, the Caribbean and Latin America .

This is Marriott Bonvoy members to earn and redeem points for a variety of accommodation options.

Marriott launches in 2018 when Marriott introduces Tribute Portfolio Homes. [19659909] Nearly 90% of people who were booked Marriott Bonvoy members

  • Over 75% of people who were traveling for leisure or with friends and family
  • The average guest spent Marriott Bonvoy members to earn and Marriott

    Marriott

    Marriott wants to add nearly 40 additional leisure destinations for Marriott Bonvoy members to earn and redeem points at. Marriott gives the following examples:

    • A four-bedroom cottage on six private acres of California wine country
    • A six bedroom villa in Sorrento, Italy with an infinity pool overlooking the Mediterranean Sea and a wood-fire pizza oven
    • An oceanfront villa in Anguilla with private beach and a staff butler and house staff
    • A 1
      8th century Irish castle that sleeps and a private lake for boating and fishing
    • A six-bedroom townhome

    Marriott is launching Homes & Villas by Marriott International with rental property management companies, including TurnKey Vacation Rentals, LaCure, Loyd & Townsend Rose, Veeve, London Residents Club, Mainsail Lodging, and Reserva Conchal.

    How to book Homes & Villas by Marriott

    Starting next week you'll be able to book Homes & Villas by Marriott properties directly through their website, which is homesandvillasbymarriott.com.

    Marriott's still deciding how.

    Marriott is still deciding how Bonvoy app and travel advisors.

    Earning & redeeming Marriott Bonvoy points for homes

    Marriott Bonvoy members wants to be able to earn and redeem points for home sharing stays .

    Rather the value here comes with being able to earn a living, and I think it's a very good deal.

    in my opinion. Marriott Bonvoy members wants to earn five points per dollar at these properties which is the same as the points members earn for other extended stay properties.

    Members want to receive bonus points based on elite status and elite members.

    In general I think it's smart for the major hotel groups to acknowledge home sharing as a concept, since it's something that's here to stay. So I think this initiative from Marriott is smart, as members want to be able to earn and redeem points for more experiences.

    That being said, I'm not sure that these partnerships will be wants to be.

    Marriott is not investing in any existing home sharing business

  • Marriott does not have any expertise in home sharing
  • Marriott is not launching their own home sharing business
  • Instead, this is a marketing partnership, where Marriott is white labeling what other companies are doing.

    I would assume that they all are doing well 're offering you some rewards in return. It's a win-win, because the home sharing companies are getting more business, Marriott seems to be in the trend, and Marriott Bonvoy members can earn points.

    On the loyalty front, being able to earn extra five points per dollar spent does not equate to an incremental return that may make this worthwhile for some. [19659004] At the same time, on some level Marriott is taking a cut, so that money has to come from somewhere.

    What do you think guys – is Marriott partnering with a home sharing company a game changer, or is this just a mildly positive but mostly inconsequential development?


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