Universal's monsters were dead on their arrival, while DC had trouble copying the MCU's success.
Last week's Pacific Rim Uprising which aims to keep the Robot Battle Monster franchise alive, raises the question of what studios need to do to launch a successful kin universe , again for conversation.
Few studios can boast the influence of pop culture and the influence of Marvel Studios, but what Kevin Feige and his team have been doing over the last decade has rightfully sparked Hollywood's interest in building universes.
While Marvel Cinematic Universe (19659003) has released 18 previously released films and two more that will be released later this year, it has grossed more than $ 1
DC, Marvel's main rival in the superhero arena, DC, followed in the footsteps of Fig by his recent DC Extended Universe, which began in 2013 with Zack Snyders and Company Steel Man . The film received mediocre reviews (55 percent on Rotten Tomatoes), but was successful enough to get Snyder's sequel to 2016, Batman vs. Superman: Dawn of Justice . This film, starring Ben Affleck as Bruce Wayne / Batman and Gal Gadot as Diana Prince / Wonder Woman, was a critical disaster (27 percent at Rotten Tomatoes). And though it made almost $ 875 million, it was still a financial disappointment for Warner Bros. Studios given the popularity of its main characters. (A year earlier, Marvel Avengers: Age of Ultron pulled in $ 1.4 billion – and that's less than 2012 Avengers Haul of $ 1.5 billion.)
The DCEU was later still injured year when David Ayers Suicide Squad was faced with even worse ratings (26 percent). DC's response to the MCU was a rough start, with the rash production and over-zealous slate announcements before the fans saw more than one movie. Even the success of Wonder Woman the only movie with a positive rating (92 percent), was not enough to match fans for last year's Justice League which, despite many other DCs, was the most recognizable heroes played in the DCEU the least movie.
DC's problems fade, however, compared to Universal's last failure, a planned "Dark Universe" franchise to launch his classic movie monster. With star power such as Tom Cruise, Russell Crowe, Javier Bardem and Johnny Depp, the series hoped to flee with last year's The Mummy . Unfortunately for Universal, the film was DOA at the domestic box office and made despite his enormous budget and the proven bankability of his lead only $ 80 million. The film's failure failed the proposed Dark Universe before it even had a chance to begin.
The closest analog to Marvel (in terms of success) is Star Wars . While Star Wars was the city's top franchise until Marvel's current reign, earned more than $ 8 billion worldwide and has been a mainstay of popular culture for more than four decades, it was only after the Second World War II MCU got underway and Disney bought Lucasfilm, which began to branch out into several independent films in a common cinema universe. While the year 2016 tells Rogue One and the upcoming solo stories directly related to the series' main trilogues is more on the way. The final Jedi director Rian Johnson will conduct a new trilogy branching out and adding to the Star Wars myth, during Game of Thrones Showrunner David Benioff and DB Weiss will write and produce his own trilogy. It is quite possible that as the galaxy grows far, far away, there are more crossings in the Marvel films (as Leia and Darth Vader appeared in Rogue One ).
One of the major differences between a regular franchise, such as The Fast and the Furious or Pitch Perfect films, and a common universe is the amount of planning and intertwining that takes place in each one Movie is stuck. It's all too easy to make a movie that only serves to create future installations and to expand a world, not a film that is self-contained while cleverly suggesting or suggesting its place in the larger myth.
In this the MCU has flowered. Starting with 2008's Iron Man the universe started off with a simple tag scene at the end of the film, which showed that Robert Downey Jr.'s Tony Stark was not alone in heroic visions. The film itself was supposed to be a fun, independent experience, not as a complete commercial for 17 more films. This mentality has prevailed in most MCU movies over the past decade, which is all the more impressive as the heroes' list now exceeds the two-dozen mark.
For Pacific Rim a film that although staged by fan favorite Guillermo del Toro, the viability of a continuing film universe seems to be low, but has Uprising director Steven DeKnight Having said that he would like to see an animated series of the property, as well as future movies expand the universe after a third movie. In addition, the first film was a great overseas success – especially in China, where in the five years since Pacific Rim the number of cinemas increased from 18,195 to well over 40,000, making the country the second largest film market in the country World just behind the US The creative team has already begun to sow the ground with comics, and Pacific Rim Uprising ends on a note that clearly sets a third installment.
Legendary, a Chinese company, may be able to put on an overseas reception for the Pacific Rim franchise and a stronger lead in the new film in John Boyega to actually make something of his planned universe for the Win series. While the sequel on the opening weekend grossed more than $ 28 million domestically, it moved over $ 122 million overseas.