America's beloved Golden Arches stretch from the ocean to the shining sea, with some 14,000 stores nationwide. But which state has the most McDonald's? The Mercer Morrison from Buzz60 has the story.
A trip to McDonalds will soon be personalized.
The fast-food giant announced Monday that it has an agreement to acquire Dynamic Yield, a leader in personalization and decision-making technology. "
McDonald's stated in a statement that it will use the decision-making technology" to provide an even more personalized customer experience by adjusting the outdoor digital drive-thru menus to food based on time of day, weather , current restaurant traffic and trend menu to display items.
Based on the selection of an order, the technology may also suggest and display other articles, similar to Amazon and other retailers, which other customers have highlighted.
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McDonald & # 39; s says it will be one of the first companies to integrate decision-making technology at a fixed location into the customer's point of sale, and the technology was tested in several restaurants in 2018 and will be rolled out to all US locations after the 2019 closing.
Steve Easterbrook, McDonald President and CEO, commented The move can improve the customer experience and provide more convenience.
"With this acquisition, expand Both our ability to increase the role of technology and data in our future, and the speed at which we can do so, translate into our vision of creating personalized experiences for our customers, "said Easterbrook.
McDonald's Drive-Thru menu board may soon contain personalized information by location. (Photo: McDonald's)
The technology is also expected to be integrated into self-order kiosks and McDonald's mobile app.
Dynamic Yield is located in New York and Tel Aviv and will be completed after the sale, McDonald's says that it will be the sole owner.
Liad Agmon, co-founder and CEO of Dynamic Yield, said the company was founded seven years ago, "with the premise that customer-focused brands need to make personalization a core activity."
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