McDonald & # 39; s made the change to spark consumer interest in ingredient transparency. Buyers today want to know where their food comes from, said Marion Gross, the company's chief supply chain officer for North America, to CNN Business.
McDonald's said the sale of the fresh quarter pound burger was particularly strong in May 201
Switching from frozen to fresh beef was a challenge.
"It took a big transformation," said Gross. Among other things, the suppliers needed new packaging systems and more refrigerators to ensure safe handling of fresh beef. Distribution vehicles needed the right temperature control systems to properly transport the beef. In McDonald's kitchens, employees had to introduce new food safety practices.
Overall, the shift was one of the "biggest, boldest moves we've done in a long time," Gross said. It's the biggest change in the supply chain the company has made since the start of the all-day breakfast in 2015.
This also burdened the company's franchisees, who were responsible for some changes, such as: B. different cooling and storage systems had to pay.
Gross noted that the move was "not easy", but that the franchisees finally came aboard because fresh beef burgers are just better. "The franchisees quickly became believers," she said.
McDonald's reported the improved sales of fresh beef as it raises questions as to whether it will include a vegetable protein burger in its US menu.