McDonald's to add a vegan burger to his line-up, CEO Steve Easterbrook compared the decision to his offer to start offering breakfast all day.
What about the business? About the All-Day Breakfast, "Easterbrook said on CNBC's" Squawk on the Street. "
After being implemented, All-Day Breakfast spurred same-store sales growth for several quarters. But notified and beefed up breakfast offerings. McDonald's said that franchisees could trim their all-day breakfast offerings.
McDonald's has been under pressure in recent months to add a vegetarian-friendly burger to his menu as more and
"I do not think it's faddish," Easterbrook said.
Its Nestle, but McDonald's has said that individual markets decide what is best for their customers.
The plant-based craze also arrives as the Chicago-based company has been trimming its menu to reduce complexity at its restaurants. It has scaled back its late-night offerings and nixed its line of premium burgers. "
" When you look at the whole meat substitute type ideas, I think it's interesting to know that "Easterbrook said to CNBC's Carl Quintanilla on Wednesday.
At its annual shareholder meeting Thursday, Silvia Lagnado, the company's global chief marketing officer and director of its menu, said the plant-based meat alternative would not be disclose any plan at this time.  In the meantime, McDonald's rivals are benefiting from its paint of action. Restaurant Brands International's Burger King is testing the Impossible Whopper, which is made with the plant-based Impossible Burger. 18.5% in April.
McDonald's saw traffic grow last quarter, but like others in the industry, it
"I think across the entire sector, traffic is tight right now, and people are eating out less, would you believe it or not," Easterbrook said.
Some consumers might be displeased with McDonald's paint of vegan options, but investors are pushing their way to a new all-time high last week. 22%.