McDonald's had to give away $ 25 million to random customers following his monopoly advertising scandal.
The fast food chain has been cheated of more than $ 24 million in a scheme in which a leader allegedly distributes Monopoly game pieces for a cut in prize money.
McDonald's agreed to provide customers with the appropriate amount of money in a class action, culminating in an under-the-radar event in which 15 random customers each received $ 1 million from the chain.
Good memories of McDonald's Monopoly giveaway may have been marred by the news that the game was being manipulated.
However, many customers may not have noticed that after the fraud, they miss another chance to become a millionaire.
The story of former police officer Jerry Jacobson developing a McDonald's anti-fraud plan for more than $ 24 million through the Monopoly campaign has circulated after The Daily Beast made a detailed report on the Had created an incident.
Launched in 1987, the McDonald's Monopoly game offered customers the chance to win up to a million dollars if they collected the right pieces. Jacobson was reportedly working for the company printing the game characters and designed a scheme in which he provided people with the winning Monopoly pieces in return for cutting the money.
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Jacobson's network won nearly every year in the Monopoly game for almost 12 years until the scheme began to fall apart after the FBI had tipped in 2000. In 2001, more than 50 people were convicted of mail fraud and conspiracy related to the monopoly system.
McDonald's was not involved in the program, but it promised that there would be a new giveaway to return the money claimed by Jacobson's network to customers who had tried to give the monopoly -away fair and square win. Two weeks after the Attorney General uncovered that the game had been rigged, the chain dropped $ 10 million to 55 random customers.
However, the 10 million were not enough. As part of the settlement for a monopoly action against the monopoly fraud chain, McDonald's agreed to give another $ 15 million to random customers – $ 1 million per winner.
"We have committed to return this money to our customers, who should be part of the prize pools," said Douglas Freeland, then US Marketing Director of McDonald's, 2004 New York Times Second Giveaway we did. "
In March 2004, the chain lent $ 1 million to 15 randomly selected customers
There were no Monopoly pieces and minimal marketing, as two customers had previously accused the chain of promoting the giveaway and boosting its revenue Instead, the winner was determined by selecting a random time of day in a random restaurant, and whoever entered the door at the time received a million dollars.
"I did not know what was going on," said then a winner named Erika Mendez on The Oklahoman. "I completely forgot that I was there for dinner. They finally had to ask me: "What do you want?" I did not take it so seriously. I thought, "There must be a catch."