"There is an extremely important conversation about safe and respectful jobs in communities in the US and around the world," said Chris Kempczinski, president of McDonald's USA, in a statement. "Together with our franchisees, we have a responsibility to take action in this area and are committed to positive change."
McDonald's first conducted such training for its nearly 850,000 US restaurant staff, including chefs and cashiers. After criticizing occupational safety issues last year, the company conducted training for managers and restaurant operators and introduced an anonymous hotline for employees to raise concerns.
However, workers' rights groups say that these measures are inadequate and urged the company to do more to ensure that reports of workplace problems are properly handled.
"It is meaningless to train workers to distinguish right from wrong when workers who report misconduct are ignored or worse punished Training is useless if those who ignore their lessons have no consequences" said the groups.
Jim Sisco, CEO of corporate risk consulting firm Enodo Global, said the training program is unlikely to bring about any real change in McDonald's corporate culture, unless the company talks directly to employees about the issues with which They face and develop solutions that offer themselves measured.
"McDonald's efforts for this training will not bring any tangible, measurable results," said Sisco.
The company will require training in all of the company's own restaurants and will strongly encourage franchise owners to implement the program. Around 95% of the nearly 14,000 McDonald's locations are independently owned, so the company can not dictate how it deals with its own employees, said the franchise consultant and former McDonald's franchisees Richard Adams.
However, the training initiative is supported by the National Franchisee Leadership Alliance, an elected body representing McDonald's franchise owners. Adams said this should help ensure the adoption of the program. [1965-9013]
volunteered to join the program, "Adams said." The alliance "has a lot of influence, almost universal support among franchisees ," he added.
McDonald & # 39; S says franchisees are excited about the program, but according to employee rights groups, the company should do more to ensure that all employees receive training.