It's the upstart and establishment that leads to an interesting Final Four at the NCAA tournament this weekend in San Antonio.
Loyola-Chicago's Inspiring Rise from the Missouri Valley Conference Tournament Championship in St. Louis Earlier this month The fourth team of eleven players who have reached the national semi-finals and focus on their energetic 98-year-old team captain sister Jean Dolores Schmidt The Ramblers have become the underdog favorites since they have progressed so far the first time since the 1
They are trying to keep going when they meet Michigan at the mighty Big Ten Conference. The other semi-final will meet the national powers Villanova and Kansas.
But this Final Four will not be translated into ratings for Turner Broadcasting, showing the rest of the tournament. It goes without saying that the number of viewers, no matter how good the games are, will be low. Because the national semi-final on Saturday and the title game will be shown exclusively on cable on Monday evening.
Turner has hosted all three games for the second time as part of its long-term partnership with CBS for television. When the matchups took place two years ago, the championship and semi-final competitions drew their lowest ratings since records began.
Even though these games were shown in three networks. TBS had the traditional national feed, with TNT and TruTV having versions tailored to the competing teams. (This will be the case again this time.)
But that has not overcome the fact that cable television simply does not pull the number of viewers broadcast on television. And since then there have been more cables cut. To make a long story short: The Selection Show, when this year's field and matchups were announced on March 11, appeared exclusively on cable for the first time, and the TBS broadcast reached its worst rating since the show premiered in 19982 on CBS.
But Turner pays a lot of money to be in the mix for the highlight of the tournament.
Sean McManus has been running CBS Sports since the end of 1996, so he knows all the subtleties of the business end of television. And his company still has a great interest in the rest of this year's Hoopla, though it can be found in the Turner Outlets.
So while storybooks can be fun, they are not so attractive in rating books. And Loyola does not resonate like a big school, no matter what network.
"The problem is that it's unlikely to bring many new people to the sets who have not followed the tournament all the time," McManus recently said about Chris Russo's program on Sirius XM Radio. "It's a good story they won three games with (total) four points, they were a really exciting team, they get the Chicago market (# 3 in the nation), which helps a bit . But I would be lying when I say that they are going to be as big a fate as … Kentucky or Virginia.
"It's a great story, I think Sister Jean is terrific. But having such an upstart is not a catastrophe, but not the best of all scenarios for us. "
McManus has been very honest over the years, which is the best of the TV tournament business, not things to sugarcoaten, as many network managers try when an NFL matchup between a 1- 5 and 2-4 Team "has a lot of potential" or "teams ready to break through", etc.
"From a TV station's point of view, you really became one of the big teams," McManus said, adding That Kentucky's loss to Kansas State in the third round was "not good for us and not good for TBS. Kentucky is the blue blood they are, and the television they have really hurt us. Kansas State wins – I have nothing against Kansas State as a school or team – but that really hurt us.
"It was not a good night in our control room."  St. Louis, where the Ramblers won the Missouri Valley Conference tournament earlier this month, has been warming for them in the NCAA tournament. After a slow start for their first two competitions, St. Louis has exceeded the national rating by nearly a third for Loyola's recent pairings.
MVC CASHES IN
CBS and Turner pay huge sums to send to the NCAA The tournament, $ 11 billion over 14 years of the current deal, which runs until 2024, with an eight-year extension, the 8.8 billion Is worth US dollars. Loyola's race for the Final Four is worth $ 8.5 million for his conference, the St. Louis-based MVC.
This is spread over six years and is about $ 6.8 million when Loyola lost in the first round. But it won in the long run on the summer to beat Miami 64-62.
"This 3-point shot from Donte Ingram was worth a lot of scratches," MVC Commissioner Doug Elgin said Thursday shortly after arriving in San Antonio .
The money the league gets builds teams in the tournament every weekend, and Elgin said the payoff to the valley does not change, whether Loyola loses Saturday or rumbles to the championship.
Anyway, the valley rides high. From 1994, MVC teams have a record of 38-44 in the NCAA Tournament, with 11 appearances in the Sweet 16 and now two in the Final Fours (Wichita State departed in 2013). Of these 38 victories, 29 were against enemies of "power conferences."
TruTV will have the Loyola-oriented Ramblers game Saturday's match against Michigan scheduled at 17:09  Jeff Hagedorn, the team's radio voice, will play piece by piece and Jerry Harkness, Captain of Loyola's 1963 National Championship, provides an analysis. TNT has the Michigan version. For the nightcap, TNT wears the Kansas-oriented television program and TruTV has the Villanova Angle.