For months now, the relationship between the wife of Prince William, Kate Middleton, and the wife of Prince Harry, Meghan Markle, has been repeatedly broken down and both names recorded in tabloids.
Since Princess Diana and Sarah Ferguson have no royal relationship anymore, Sister-in-Laws have channeled so much public attention from pregnancy rumors to these reports of a feud. Although it is not known whether the talk is true, we know that the Duchess of Sussex has just surpassed the Duchess of Cambridge in an area. We never thought anyone would overshadow Middleton. Here's more about where the former suits star has the future Queen beat.
Markle has officially overtaken Middleton in this manner
Since she and William get together, Middleton is being photographed everywhere and has become a fashion icon. However, when Markle came on the picture and began to date her brother-in-law, she got into competition. Now it's Harry's bride who influences the fashion.
In June 2019, one of the UK's leading retailers noted that Markle had a greater impact on sales. According to a study by Lyst, more than 20 million search queries have been analyzed in the past two years, and what Markle wears is the indictment of Middleton's outfits.
The Duchess of Sussex's style selection resulted in an average increase in online demand of 216%, compared to 119% for the Duchess of Cambridge. However, the study noted that the Markle influence reached its peak in 2017 and appears to be slowing down lately.
In the past, Middleton's kids were also referred to as top fashion influencers.
In fact, Princess Charlotte was one of the top influencers of 2017, and the flower crown she wore for her uncle Harry's wedding the following year saw an increase in search queries by 60%.
Prince George was also a great influencer. The Peter Pan collar shirts the young king wears often rose 30% after being seen in Trooping the Color on Buckingham Palace's balcony in June 2018.
The Duchess of Cambridge still wins in this category
But not too bad for Middleton. The threefold mother still wins in the popularity department.
A recent UK survey found that she is still far more popular than her sister-in-law. Middleton received more than 30% of the vote as a favorite member of the royal family, while Markle received only 6%. And when it comes to their husbands, the future king has tied Markle and was ahead of Harry, who received only 5% of the total votes.
For the record, Queen Elizabeth II beat all other members of her family as everyone's favorite from Royal with 40% of the vote.
In a separate survey by Opinium, Middleton had a higher overall approval rate of 62% compared to 37% by Markle. And as for the Queen, Her Majesty achieved an approval rate of 70%.
Read more: Is this proof that Queen Elizabeth II likes Kate Middleton better than Meg? han Markle?