Former First Lady Michelle Obama joins forces with a number of big names to bring voters to the polls before this year's midterm elections.
When We All Vote, launched on Thursday, seeks to promote voter registration and "brings together citizens, institutions and organizations to discuss our rights and responsibilities in shaping our democracy," it says on its website.
Co-chairs include Obama, actor Tom Hanks, playwright Lin-Manuel Miranda, singer and actress Janelle Monáe, NBA star Chris Paul and country vocalists Faith Hill and Tim McGraw.
"It's time, our nation needs it Our democracy, in the country we love, requires our attention, voice and participation," says Obama in the group's opening video. "When we all vote, we determine our future."
The video begins with Obama recruiting their All-Star squad.
"I do not scare my … opportunity to hear my voice this November," Miranda tells Obama in the video, pointing to a line from "Hamilton."
According to the website, "When We All Vote" is impartial. But the group's board includes former Obama officials such as Valerie Jarrett, Tina Tchen and Pete Rouse, Poltico reported on Wednesday. Obama's participation in the bipartisan initiative worries some Democrats who had hoped she would be a key proponent of the campaign this fall, said Politico.
In addition to the registration of voters, the initiative will encourage volunteers to promote voter registration the group Rock the Vote, and hold a "Week of Action" in September.
Obama has mostly retained a low profile since leaving the White House, but has been involved in several initiatives that she began serving as First Lady, with a focus on education and women issues. She also writes a memoir, which will be published in the fall of this year .
She and former President Barack Obama have organized a series of events and projects through their formation, are planning their presidential library in Chicago, and recently announced a production contract with streaming giant Netflix.