قالب وردپرس درنا توس
Home / Business / Mickey Mouse, Meet Homer and the & # 39; avatar & # 39; Crew: Fox Assets would strengthen Disney's franchise

Mickey Mouse, Meet Homer and the & # 39; avatar & # 39; Crew: Fox Assets would strengthen Disney's franchise



Disney


DIS -0.58%

has become the most powerful content creator of the modern era thanks to its mastery of some of the world's most popular franchises, including Frozen, Avengers, Star Wars and Toy Story. They usually start on film and are implemented in consumer products, theme park rides and a streaming service to be launched soon.

Fox has fewer top franchises than its peers, but it has several key features and brands that Disney can mop up, provided that shareholders of both companies approve the deal on Friday and give their blessing to foreign regulators.

Here's a look at Fox's tent features and what Disney could do with them.

& # 39; The Simpsons & # 39;

The longest-running scripted series of all time on prime-time television enters its 30th season in September, generating billions of revenue from Fox's re-runs and consumer products. It has even become a theme park ride

Comcast

Corp.'s Universal theme parks and the unlikely inspiration for golf apparel in China, where clothing shops have surfaced with Simpsons theme.

Disney buys the Fox television studio that makes "The Simpsons," but not the Fox network where it airs. (21

st Century Fox and News Corp., parent company of the Wall Street Journal, share the common property.) [201359003] In 2013, Fox acquired FXX Cable Channel, which also buys Disney, exclusive cable and online rights for retakes in Disney A deal valued around $ 400 million.

Disney can sit back and count the money that still generates or further integrates the show. The theme park deal with Universal, for example, has been completed for several years, but will eventually be renewed. The show could also switch to Disney's own ABC or Disney channel.

& # 39; Avatar & # 39;

James Cameron's 2009 3D Environmental Label remains the highest-grossing movie of all time with $ 2.8 billion worldwide. More than a decade later, Fox and Mr. Cameron expect continued public demand at an estimated total cost of more than $ 1 billion with four planned sequels between 2020 and 2025. "Avatar" is the kind of big-budget spectacle that surpasses Disney, but the studio has to gauge how much moviegoers want the property, which has largely disappeared from public view between the release and the opening of the theme park.

"Avatar" is already part of a Disney theme park business under a worldwide license agreement with Fox. The first assignment was at the Animal Kingdom amusement park in Orlando, where a $ 500 million Avatar-themed country could increase visitor numbers by 15 percent, according to the Themed Entertainment Association.

& # 39; X-Men & # 39;

While Disney owns most of the Marvel Comics characters, Fox has the big rights to some, including the X-Men and Fantastic Four teams. The studio has been moderately successful at producing these characters' films, especially when it has opted for R-rated adult-only treatments in "Logan" or "Deadpool" that contrast with Disney's PG-13 approach.

Disney has turned its $ 4 billion acquisition of Marvel Entertainment into a hitmaker with "Black Panther" and "Avengers: Infinity War". The company is likely to unite all of its Marvel characters in theaters, though it remains to be seen if Disney continues Fox's more aggressive approach.

Fox Searchlight

In five years, the company's Fox Searchlight Arthouse division won three Oscar Bestsellers for "12 Years a Slave", "Birdman" and "The Shape of Water" – the most impressive record in Hollywood in recent history. Disney stopped selling such mature adult films in 2010 with the sale of its Miramax unit.

Mr. Iger has repeatedly raised the issue with Searchlight, which aims to become a supplier to Hulu Streaming Service, which Disney plans to focus on adults after the acquisition, people close to the company said. Some Searchlight films are likely to be released in theaters if they only qualify for awards such as the Oscars.

FX

Fox's FX cable channel has brought many critical and commercial successes. It's the home of "American Horror Story" and "Atlanta," none of which fits Disney's family-friendly program, as well as the long-running comedy "It's Always Sunny in Philadelphia," which is hugely popular and profitable for Fox. The network will give Disney its first presence in adult-targeted programming and likely be another supplier to Hulu.

Fox Library

In its 83-year history, Fox has produced some of Hollywood's most memorable movies from "The Sound" of Music "to" There's Something About Mary "and television shows like" Prison Break "and" The X- Disney will inherit this library of thousands of titles, an automatic blessing for its streaming efforts.

Fox has already made these older titles become uncommon sales opportunities. Fox's Consumer Products Division took a sentence from the baseball movie "The Sandlot" of 1993 – "You Kill Me, Smalls!" – and stuck it on cups, t-shirts and posters that are sold in stores today – Disney will have seemingly unlimited possibilities, the same with Fox & # 39; Library, and in a time when "Full House" and "Murphy Brown" are brought back to life, it's conceivable that shows like "Glee" or "In Living Color" could be restarted.

Write to Erich Schwartzel at erich.schwartzel@wsj.com and Joe Flint at joe.flint@wsj.com


Source link