"We see no future in which subscriptions dominate."
Earlier this month, GamesIndustry.biz released an article on how the increase in streaming services and platforms could threaten game developers. From dumb algorithms to a lack of viable funding for indie developers, it painted a shattering picture of what a "netflix of games" could do for the industry. Fortunately, the article did not fall on deaf ears.
Microsoft got the message and even reacted with a new attitude: "We see no future in which subscriptions dominate." Although Microsoft offers the Xbox Game Pass and even introduces a new, contract-based model for purchasing an Xbox One, Microsoft claims that it has no intention to replace traditional business models with Game Pass. Game Pass is just another option for customers.
Ben Decker of Microsoft's Head of Gaming Services said, "We see a future where customers can choose between a subscription and a buy-to-own because customers want it, and developers want it." Decker said about the launch of the Game Pass: "What we get from our customers is not, I want a subscription that has thousands and thousands of games." What we've heard from them is, "I'd like to subscribe to 1
Matt Percy (head of planning for the Game Pass) noticed that customers increased their time playing on the Xbox by 20% with the service. A "significant part" of that time was spent in games that were not available on duty. In addition, another 40% showed increased spending on games not included in Game Pass.
"We want to ensure that we provide the best possible service to our customers while providing our partners and customers the best possible ecosystem, the most vibrant marketplace," Decker repeated. Whether you sign up for a service or buy games directly, Microsoft likes to adopt different paths for different people.
"We see no future in which subscriptions dominate" – Microsoft [GamesIndustry.biz]
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