Microsoft loves to beat the iPad for its Surface commercials. It started back in 2013 at the time of Windows 8 tablets and relaunched its efforts on the iPad Pro several years ago. Even Macs have not escaped the bizarre ads from Microsoft. As Apple releases a heartwarming holiday spell this year, and Microsoft's official holiday ad focuses on inclusivity, Microsoft is offering a new Surface holiday ad to beat the iPad in a more subtle way, a reindeer ":
" Grandma, do not run out and buy yourself an iPad. It was good when I was six, but now I'm ten years old. My dreams are big, so I need a real computer. "
Microsoft, or, a ten-year-old girl in advertising, apparently refers to Apple's running ads to position the iPad Pro as a computer and competitor on a laptop. Apple first started this with the question "What is a computer?" For an iPad ad and recently tried to convince us that tablets are the future of computing. Defenders of laptops and proponents of tablets have been discussing computers and tablets for eight years. At this time, Apple has slowly expanded its iPad into a keyboard (such as a laptop) and pen (like a surface).
These additions have blurred the boundaries and triggered the debate over which directional calculation will be taken in the future. While Apple may try to convince you that an iPad is a computer, Microsoft will try to convince you that this is not the case. The rest of us will simply use what suits us best and be happy that almost all electronic devices today are computers. Happy Holidays.