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Microsoft, Kroger takes on Amazon with the futuristic grocery pilot



  Microsoft CEO Satya Nadella smiles during the question and answer section of the Microsoft Annual General Meeting in Bellevue, Washington on November 28, 2018.

Stephen Brashear | Getty Images

Microsoft boss Satya Nadella smiles during the question and answer section of the Microsoft Annual General Meeting on November 28, 2018 in Bellevue, Washington (USA).

Microsoft and Kroger go with their own cashiers from Amazon futuristic grocery store pilot.

"Our partnership brings together Kroger's world-class expertise in the grocery industry" Industry powered by Azure and Azure AI, "said Microsoft CEO Satya Nadella in a statement," Together, we will be the shopping experience for millions of customers at Kroger Redefine as well as other retailers around the world and set a new standard for innovation in the industry. "

The pilot recalls the New Age Amazon Go pilot from Amazon recognizes the items picked up by a buyer and automatically scans them leaving the buyer, eliminating the need for traditional cashiers, Amazon is reportedly planning a broad expansion of Go, including in Whole Foods stores, and putting pressure on traditional grocers to provide similarly innovative shopping experiences.

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