Bud Light & # 39; s ads during the Super Bowl LIII indicated that the beer is not sweetened with corn syrup but with rice. And they took jabs from their competitors.
In the first ad, Bud Light King, Bud Knight and others try to figure out what to do with a corn syrup that was accidentally delivered to them. They headed to Miller Lite Castle to see if the barrel was there, but the castle had already delivered corn syrup. Finally, they make it to the castle Coors Light, whose residents have searched for their corn syrup barrel.
MillerCoors said in the lawsuit of Thursday that Anheuser-Busch has an extensive and pervasive nature Advertising system designed to encourage consumers to turn away from Miller Lite and Coors Light Bud Light. "She has accused Anheuser-Busch of using corn syrup as a fermentation aid in drinks such as Stella Artois Cidre and Bud Ice.
MillerCoors said it never uses high fructose corn syrup other than corn syrup, but it is claimed that Anheuser-Busch high fructose corn syrup is used in some drinks such as Ritas Berry-A-Rita.
MillerCoors requests court order to prohibit Anheuser-Busch from spreading the commercials and requesting new advertisements to "false and Correcting misleading impressions caused by the consumer's false claims contained in the campaign. " this is about damages and costs.
Anheuser-Busch said in a statement that it was part of Bud Light's advertising campaign.
"MillerCoors' lawsuit is unfounded and will not prevent Bud Light from providing the transparency they demand," said Anheuser-Busch.
Anheuser- Busch said at the time he planned a meeting with the club.