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Home / Entertainment / "Mission: Impossible – Fallout" marketing banks on reckless action scenes

"Mission: Impossible – Fallout" marketing banks on reckless action scenes



For Mission: Impossible – Fallout The sixth movie in a series that began 22 years ago, Paramount launched a marketing campaign that highlighted the scope and scope of the stuntwork.

This follows a sample of the fifth film Rogue Nation ($ 682 million worldwide) and the fourth film Ghost Protocol ($ 694 million). Tracking has opened the film between $ 50 million and $ 57 million this weekend.

Cruise Returns in Fallout – with a budget of around $ 250 million – for another outing as Ethan Hunt, an agent of the secret and highly skilled Impossible Mission Force. After Solomon Lane, Rogue Nation's antagonist escaped, Hunt's loyalty is questioned by the CIA, which August Walker (Henry Cavill) sends to him. Hunt brings together a group of old friends to survive, prove his loyalty and prevent further disaster.

The Poster

We get a translucent cruise on the first poster released in February. He walked with the gun in his hand and a resolute look at the camera. In this picture is a photo of Hunt dangling on a rope attached to a helicopter.

The second poster from May shows Cruise in the background as the biggest figure of the assembled crew, obviously the main character and the biggest influence in history. In front of him and more or less within the boundaries of an "M: I" are the other performers, each determined to be either in a kind of action pose or in their own way. Also a photo of Cruise skydiving from the sky, huge mountains behind him, because we can not forget for a minute that this movie does some great stunt work.

Also in May came series of character posters that broke every member of the ensemble out and into the limelight. These photos showed a cone of light in the distance, giving her a light yellow-orange glow. The copy "Some missions are not a choice" plays the whole idea behind the line of agents who are doing their job, and communicates that there is something personal that motivates Ethan and his team, as well as those who are with or against them align. 1

9659002] The format-specific poster campaign began with a Real 3D version in which Hunt jumped from a transport plane. His face is visible through the clear oxygen mask he wears due to the extreme height of the jump. For IMAX, the other big trick in the movie is the news, as we see Hunt hanging by the side of a helicopter. On the Dolby One sheet, Hunt stands before the M: I logo

The Trailers

The first trailer (24.6 million views on YouTube) was teased by the Super Bowl spot in February. It opens Solomon Lane and asks Hunt if he has ever considered not accepting a mission, or whether he is considering the effects of the missions he has accepted. Below is an account of a failed mission that the CIA is now taking over, despite the M: I team's objections. Hunt refuses to let it go and continues to dig, running in opposition to the CIA in some cases, asking Walker how far Hunt can be pushed before he stops fighting the good fight. From now on, everything revolves around the action, while Hunt runs, flies and dangles in various pulsating situations.

There are more or less the same beats and news that are sold in May's second trailer (19 million views on YouTube). We get back to basics of the plot and the conflict between the IMF and the CIA, which forces Hunt to make some uncomfortable decisions with the help of his team. There are some new action sequences and set pieces, including Hunt jumping out of a cargo plane and a mountain-top fist fight with Walker.

Advertising and Advertising

Cruise himself announced the title of the film in his first post after joining Instagram on last January. A few weeks later followed a Super Bowl TV spot, which immediately set the action-heavy tone of the campaign.

Paramount collaborated with Gfycat on a new "360Loop" GIF format that looked basically like a GIF, but that allowed the viewer to drag the image to get a 360-degree view of what's going on , The film was also one of the first advertisers to use Pinterest's full-screen promoted video units.

Paramount brought footage to his presentations at the Cinemacon in April and CineEurope in June, and continued to emphasize the action sequences that would impress the audience

In early June, a slew of video featurettes were released that focused on the Concentrated stunt coordination.

The HALO jump in the trailers was the subject of one of the first featurettes, in which he explained how Cruise proceeded with the dedication not to do the jump once, but dozens of times to get the shot right.

IMAX threw an exclusive look at the movie that was offered to viewers in theaters on the weekend of June 22nd. A later interview video with Cruise recounted the franchise's association with the big screen by showing off the stunts but also highlighting the personal story.

Featurette, released exclusively for Fandango in late June, continued to play out, as it were, a more intense and personal mission that would definitely offer something new to the audience. Another video focused on the stunts, with McQuarrie and the rest of the cast talking that not only does dos Cruise do a lot of his own work, but that this film has more intense sequences than any previous episode.

It comes as no surprise that the first clips released in the week before the movie highlight focused on the same big action sequences seen in the trailers. One of them was the HALO jump and one of the big bathroom hitters. At the same time, in early July, Paramount released a featurette that focused on the team that was put together both within and for the film, and one that highlighted the international locations where the story takes place.

A later TV commercial created exclusively for ESPN inserted NBA player James Harden in the scene of Hunt jumping out of a plane.

Overall

There's a bit in one of the last Paramaturettes released by Paramount, a 360-degree video that once again focuses on the stunts of the movie where Cruise says, "Obviously Mission ] is about practical action "that really sums up the campaign. Not only the incredible sequences are shot and Cruise's willingness to endanger themselves, but also the dedication to practical effects instead of green shielded stunts offers the audience a real, visceral thrill.

The campaign as a whole shows The development of the franchise, which began in 1996 mainly as a spy, but has become a showcase for daredevil action sequences.

Chris Thilk is a freelance writer with 15 years of experience in the social media and content marketing industry.


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