Lady Gaga's friend and model Rick "Zombie Boy" Genest apparently died of suicide, the singer confirmed. He was 32 years old.
Genest, who lived in Montreal, Canada, was found dead in his home on Wednesday, according to iHeartRadio Canada.
The singer "Million Reasons" also shared the sad news on Twitter on Thursday and confirmed that he took his own life.
"The suicide of friend Rick Genest, Zombie Boy is devastating," she tweeted in honor of the model was best known for his breakout role in their 2011 music video "Born This Way."
"We need to work harder to change culture, focus on mental health, and remove the stigma we can not talk about."
"If you're suffering, call a friend today Family, "she added. "We have to save each other."
In a second tweet, the singer said, "Science tells us that it takes 21
"If you're in pain, pick it up, and if you know someone who it is, then reach it," she tweeted.  The model's representative did not respond immediately to the request Comment by PEOPLE
Genest currently holds a Guinness world record for most insect tattoos on his body (176 total) and another record for most human bone tattoos at 139.
On his Instagram page, his last post – which came on Thursday after his death – was a photo with a dark background and a ring of light.
"- THE WONDER – o Damballa lo h Owls over stars cast down over us The fountain of stone as a fire, placed between two destinies of the most desolate streets. Each breath cuts ice, while the meat is weighed at the gates of the old narrow gates, where daring and audacious last rites crate, "the poem says.
Our kiss of madness deep in our prayers, we kissed so hard and cold Metal bowls shining in the moonlight – Zombie Boy, "it ended. It's possible that the model used an app to schedule the post on Instagram after his death.
Prior to his death, Genest was involved in the Home Depot Canada Foundation to publicize the homelessness of young people.
According to iHeartRadio, Genest quickly found work as a model after being featured in the Grammy Award winner's music video, modeling for magazines such as GQ, Vanity Fair, and Vogue Hommes  If you or anyone you know is considering suicide, please contact the National Lifeline for Suicide Prevention at 1-800-273-TALK (8255), text "help" to the Crisis Text Line below 741-741 or go to suicidepreventionlifeline.org.