He now employs thousands of engineers and is the richest man in the world, with more than $ 100 billion in Amazon.
Bezos will speak at the closing session of the forum, which will be presented in partnership with Southern Methodist University. More than 5,000 people are expected for the sold-out event.
Apart from his insight into the leadership, the audience will be sent to listen for clues to which Amazon will set up its second headquarters with up to 50,000 people. Dallas is one of 20 finalists for the coveted project.
Bezos, 54, decided to start Amazon when he was 30 years old. The thought process that framed his life is the same today, he said.
I do not want to be 80 years old and think in a quiet moment, think about my life and catalog a few big regrets, "he said in an interview his younger brother Mark held at LA1
Amazon will continue to disrupt the industry and has filed more than 5,700 patents in the last decade Competitors think differently and build a technology company at the same time
It's always Day 1 on Amazon, he said in his Letter to Shareholders in April 2017. Bezos explains the concept for which he has worked for more than two decades:  "You can be focused on competitors, you can be product-oriented, you can be technology-oriented, you can be aligned to business models be and there is more. But in my opinion, obsessive customer orientation is by far the most protective of the vitality of the first day, "he said.
Day 1 also gives people permission to try new things and fail.