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MoviePass changes its prices and plans again



The film subscription service on Thursday announced a new, complicated pricing structure that depends on the geography and type of films that customers want to see.

Starting in January, MoviePass offers three plans from which members can vote. The first, called "Select," starts at $ 10 a month and allows subscribers to watch three films a month. The company will announce available titles one week in advance. The plan excludes movies on the first weekends and restricts customers to standard 2D movies.

A second level, called "All Access," starts at $ 15 a month. The plan allows customers to watch any three 3D movies each month during their theatrical run.

The highest level, called the Red Carpet, starts at $ 20 a month. The number of subscribers is also limited to three movies, but you can choose between movies shown in special formats like IMAX or 3D.

Not every customer will be charged the same monthly fee. According to MoviePass, the price for each tier varies by "zone," with the highest level in some markets costing up to $ 25. The company claims that the different prices reflect "differences in the average ticket price" across the country.

It has been a difficult year for MoviePass, which has angered many of its original members by changing and changing service conditions several times. However, executives are confident that the latest plan will help them regain the confidence of their old members and win new ones.

"Change is needed ̵

1; we've won the hearts of millions of moviegoers and now we need to regain their trust," said MoviePass CEO Mitch Lowe in a statement. "We know that last year has brought many modifications and even some surprises to our subscribers, some of which were not well received, but we've listened, we've reviewed it, and we're determined to offer the absolute best deal to the American consumer America in 2019 and beyond. "

MoviePass exploded more than a year ago, when it started charging $ 10 each month. His membership rose to over three million paying customers, but critics praised the model as untenable.

In May it became clear that MoviePass runs out of money. The company has begun to make changes to its plan, including price increases and ticket verification. No one was well received by the customers.
MoviePass announced in June that it would raise the price of a subscription to $ 15 before reversing the course and limiting the number of films people could see instead.
Meanwhile, Helios and Matheson's (HMNY) share price has fallen more than 99%, putting the company in danger of being taken out of the Nasdaq. The company has been trying to artificially raise the stock price this summer, but the value has fallen further. The stock is now worth about 2 cents per share.

Helios and Matheson also face other problems.

Board member Carl Schramm, an economist and professor at Syracuse University, quit his job in August, claiming senior executives had mismanaged the company and withheld important information from the board.

Also filed allegations against Helios and Matheson in August alleged that the company had made "substantially false or misleading" statements about the market. The company said at the time that it intended to "vigorously defend itself" and believed that the lawsuits were "without merit".

And the New York Attorney General examines whether the company has misled investors about its finances. This investigation is conducted under the New York Martin Act, a law against fraud and investor protection.

Helios and Matheson said in October that they "fully cooperate" with this investigation.

"We believe that our disclosures to the public were complete, timely, and truthful, and that we did not mislead investors," the company said at the time. "We look forward to the opportunity to show this to the New York Attorney General."


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