The film subscription service on Thursday announced a new, complicated pricing structure that depends on the geography and type of films that customers want to see.
Starting in January, MoviePass offers three plans from which members can vote. The first, called "Select," starts at $ 10 a month and allows subscribers to watch three films a month. The company will announce available titles one week in advance. The plan excludes movies on the first weekends and restricts customers to standard 2D movies.
A second level, called "All Access," starts at $ 15 a month. The plan allows customers to watch any three 3D movies each month during their theatrical run.
The highest level, called the Red Carpet, starts at $ 20 a month. The number of subscribers is also limited to three movies, but you can choose between movies shown in special formats like IMAX or 3D.
Not every customer will be charged the same monthly fee. According to MoviePass, the price for each tier varies by "zone," with the highest level in some markets costing up to $ 25. The company claims that the different prices reflect "differences in the average ticket price" across the country.
It has been a difficult year for MoviePass, which has angered many of its original members by changing and changing service conditions several times. However, executives are confident that the latest plan will help them regain the confidence of their old members and win new ones.
"Change is needed ̵
MoviePass exploded more than a year ago, when it started charging $ 10 each month. His membership rose to over three million paying customers, but critics praised the model as untenable.
Helios and Matheson also face other problems.
Also filed allegations against Helios and Matheson in August alleged that the company had made "substantially false or misleading" statements about the market. The company said at the time that it intended to "vigorously defend itself" and believed that the lawsuits were "without merit".
Helios and Matheson said in October that they "fully cooperate" with this investigation.
"We believe that our disclosures to the public were complete, timely, and truthful, and that we did not mislead investors," the company said at the time. "We look forward to the opportunity to show this to the New York Attorney General."