MoviePass will stop serving as of July 4 to stop working on improvements to its mobile app, the company announced today. The disruption follows after a difficult year for the money-burning company, and Regal, the second-largest movie chain in the United States, is reportedly preparing to open its own ticketing service at 5 am Eastern Time on 4 July and subscribers will be the Number of affected days automatically credited after resumption of service. It was not specified when the service would return, but customers indicated on their Twitter account that the company "will take a few weeks to complete this process [s]."
This is a particularly bad time to take a break as many important titles will be released on July 4th. In a press release, Mitch Lowe, CEO of MoviePass, said, "It's never a good time to do that, but to complete the improved version of our app, which we believe will provide a much better experience for our subscribers
He added, "We've listened and we understand the frustrations of our subscribers, and to deliver the service you deserve and be proud of, we need to improve our mobile app plan to achieve this improvement through the use of an enhanced technology platform that is in the final stages of completion. "
MoviePass (owned by Helios and Matheson Analytics) and competitor Sinemia offer subscription plans that allow users to watch multiple movies In one month for a flat fee, but they are involved in an expensive war of attrition, as they are subscribers and Kassenv competitions compete. Both companies are also affected by constant complaints about poor customer service. When Sinemia hit the market, it could benefit from the anti-MoviePass sentiment, but quickly began to garner its own negative feedback on hidden fees, no-refund cancellations, and poor app performance.
This creates space for new competitors. For example, AMC's A-List service reached 785,000 subscribers in May, and when Regal's version comes to fruition, it may also appeal to moviegoers who are ready to chain to a consistent service.