Mozilla said its popular Firefox browser will block ad-based tracking by default. To get there, the company plans to introduce new features over the next few months, including a new ad blocking component already available in Firefox Nightly. If this component works as expected, it will become mainstream with the introduction of Firefox 63.
But that's only one-third of Mozilla's attack on tracking. The company has also provided Firefox Nightly with a component that "wipes out" cookies and prevents others from storing tracking content on your PC. Mozilla conducts a "shield study" with a limited number of beta subscribers, and if the tool works well, it will be made public in Firefox 65.
"In the physical world, users would not expect hundreds of salespeople to follow them from store to store and watch the products they watch or buy," says Mozilla. "Users have the same privacy expectations on the Internet, and yet in reality they are tracked wherever they go, and most web browsers do not help users achieve the privacy they expect and deserve."
The first and last snag in Mozilla's attack on ad-based tracking has no planned, final release. Instead, the company said that future versions of Firefox would prevent "fingerprinting", a means of lurking behind the scenes to identify web surfers based on their device characteristics. The company also plans to block cryptocurrency mining scripts.
As Mozilla states, many websites will still need your information in return for their services, but with these components in place, websites now need to ask for your information rather than forcibly take it. Mozilla assumes that it gives you a "voice" that started blocking pop-up ads in 2004.
Mozilla's plan emerges after the company has introduced a new extension to control Facebook. The so-called Facebook container locks your identity in a virtual vault so that Facebook can not track you through third-party cookies on the Internet. Mozilla says this extension does not interrupt the services you enjoy.
Mozilla also promotes an extension called Disconnect for Facebook. This tool blocks requests from third parties sent to the Facebook servers, but allows you to use Facebook without any problems. In other words, this extension prevents Facebook from tracking the websites you visit.
"Blocking pop-up ads in the original version of Firefox was the right move in 2004, as Firefox users were not only happier, advertising platforms of the time was a reason to take care of the experience of their users." adds Mozilla. "In 201
If you want to see the two new ad units in action, download the Firefox Nightly build here. Next, navigate to the Control Center menu, located to the right of the address bar (the three-line icon), to access the new Content Blocking panel from the drop-down menu. It is enabled by default.
After clicking Content Blocking, you can block third-party cookies that you follow on the Internet, and more.