قالب وردپرس درنا توس
Home / Business / Musk needs help running Tesla – Here's who could do it

Musk needs help running Tesla – Here's who could do it



Tesla has reportedly been looking for number 2 for years to ease the workload of CEO Elon Musk, and once even turned to Sheryl Sandberg's Chief Operating Officer. Executive recruiters and industry analysts agree that Musk needs help.

"There have been many false and irresponsible rumors in the press about the discussions of the Tesla board," the board said clarify that Elon's commitment and commitment to Tesla is evident. For the past 1

5 years, Elson's leadership of the Tesla team has resulted in Tesla growing from a small startup to hundreds of thousands of cars on the road, employing tens of thousands of people around the world, creating significant shareholder value. However, recruiters and industry observers say the company needs to include more than one person in its leadership positions to keep Musk on duty and tweet himself into more hot water.

Musk told the New York Times, that Tesla Sandberg could not get, but Jeff Cohn, Managing Partner at Elevate Partners, said a woman would fit in well with Musk.

"Someone who has Sheryl Sandberg-like qualities that could figure out how to developed the kind of relationship with Elon that is open and transparent, so she could be a trainer for him, "said Cohn." In my opinion, these soft skills for a CEO would be just as important as the harsher skills, logistics, supply, and global

He said women have an innate edge over men when it comes to empathy and emotional intelligence "That would really work well if you're dealing with a strong ego, like Elon," he said.

Emotional intelligence aside, Musk currently has a practical and pressing problem with his plants. The automaker has repeatedly missed production targets, rarely made a profit, and was criticized for quality issues with its vehicles and problems with timely service to customers.

Some of this leads directly to Musk's propensity to make big promises too much, said Karl Brauer, chief editor of Cox Automotive, which offers a range of services to the auto industry

"The smartest thing Elon could have done was John Krafchik after leaving Hyundai in 2013, "said Abuelsamid. Krafchik, who later joined Google's self-driving Waymo project, is a veteran automotive expert who understands many of the complexities of a major automaker, including manufacturing, design, work, and supplier relationships.

Brauer also suggested the CEO of Aston Martin, Andy Palmer. Aston Martin is the strongest in its 100-year history, he said. Palmer has a lot to do with it. Palmer has many years of experience in the industry. He worked for Nissan, a mass manufacturer and knows how to build cars.

"He and this grounded industrial perspective brought to an Aston Martin," said Brauer.

Somebody like John Martin at Nissan North America also comes to mind, said Dave Sullivan, an analyst for the industry research firm AutoPacific. Martin is Senior Vice President of Manufacturing, Supply Chain Management and Purchasing at Nissan . He is known as a financially savvy, no-nonsense manager and has experience in a large industrial automaker.

John Savona, who is director of manufacturing for the Ford assembly, could also bring some severity to Tesla's production problems. Savona is a quietly aspiring star at Ford. Sullivan said he has an impressive ability to deal with manufacturing issues.

Tesla may have difficulty recruiting because many industry veterans may not want to give up a stable job on major manufacturers to go into as much turmoil as Tesla. And they may not want to work for a boss who is reported to be controlling everything up to the color of the paint in the factory floor.

" The problem is, the house is on fire," said Sullivan. "Nobody really wants to run in. They may not make it alive."

Musk is in this position for a variety of reasons, says industry analysts. Attempting to build an automaker in this competitive market is difficult enough. But Tesla is extremely unusual. For example, it owns a solar power and energy storage business and has its own stores and service centers, which conventional automakers do not. Many have also criticized Musk for setting unrealistic goals and goals and not learning from the mistakes and machinations of other automakers over the past century.

Musk said he wanted to reach a production rate of 3,000 vehicles per week by the end of 2017, for example. Many said the goal was unrealistic. Tesla did not achieve this goal until the end of June 2018. Even the predecessor of the model 3, the SUV model X, was delayed due to the complex and high-tech properties that Tesla stuffed into the car.

The rule in the business world, maybe in everything, is that you have promised too little and you are delivering, "said Brauer," and I do not think it's wrong to say that Tesla did pretty much the opposite , This is the context of what prevents Tesla from being what it could be. "

Musk has said he wants to revolutionize automobile manufacturing, and Tesla has repeated mistakes repeatedly from other automakers decades ago.

For example, Musk has been criticized for relying too heavily on automation in his Fremont factory, especially at the later stages of the assembly process, and it has long been believed that some processes are simply too difficult to automate, as Musk later said. " People are underestimated, "he said.

But General Motors had made that mistake in the 1980s, when then-CEO and CEO Roger Smith was a serious advocate of automation. In the belief that GM factories Automated so that they could run in the dark, said Sam Abuelsamid, a senior foreman Research analyst for the industrial researcher Navigant Research. It was a disaster for GM.

These are the types of mistakes the company can avoid with the help of industry veterans.

"I think one of the problems with Elon and maybe many smart people is overconfidence," he said. "It is important to have visionary ideas, but also humility."


Source link