Animal Crackers, after more than a century behind bars, have broken out.
Reaction to a campaign undertaken by humans for the ethical treatment of animals since 2016, Mondelez International Inc.
The parent company of traditional snack maker Nabisco, has removed the images of cage animals reminiscent of circus shipments from Barnum's crackers.
PETA's executive vice president, Tracy Reiman, praised the box's redesign as a representative of welcome cultural change. "The new box for Barnums Animals Crackers perfectly reflects that our society no longer tolerates the caging and caging of wild animals for circus shows," she said, according to an Associated Press report.
Mondelez is based in Illinois, where he has been living since 1
Mondelez & # 39; s Marketing Director Jason Levine suggested that PETA's first letter to Nabisco, who spoke of the "monstrous cruelty in circuses", was not unwelcome. "[W] e saw this as another great opportunity to keep that brand modern and up-to-date," Levine said, according to a company statement.
The Mondelez share fell 0.61% on Tuesday, while the benchmark S & P 500
SPX, + 0.21%