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Nearly 60% of Americans stream and most with Netflix: CNBC Survey



The CNBC All-American Economic Survey finds the nation that lives the American Electricity.

In fact, Netflix dominates the streaming world, with 51 percent of American streamer subscribing to the Los Gatos, California-based video giant. One third of the country subscribes to Amazon Prime and 14 percent say they subscribe to Hulu, making Netflix more than the combined share of Amazon and Hulu. Around a quarter of the nation has two or more services. Thirty-six percent report that they have both a streaming service and cable or satellite, while 30 percent say they have only cables or satellites.

The so-called cord-cutters, those who offer only streaming services, account for 20 percent of the nation, 12 percent say they have none. (Two percent do not know.)

When it comes to viewing habits, there is a virtual tug-of-war between the competing media. Thirty-six percent of public reports watch cable more than their streaming service, and 31 percent say they watch streaming more than the cable, with 29 percent saying it's about the same.

Americans aged 18-34 are among the most dedicated streamer, with 48 percent saying they see it more than cable, including 32 percent who say they see it much more than cable. Forty-nine percent of Americans aged 50-64 say they stream less than cable, including 30 percent who say much less. But the streaming services have also taken workers and Americans on modest incomes.

And the data also shows that the wealthiest Americans and many of the best television demographers have both streaming and cable or satellite television.


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