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Home / Business / Nearly Half of Juule's Followers on Twitter Last Year Were Teens, Report Claims

Nearly Half of Juule's Followers on Twitter Last Year Were Teens, Report Claims



"Twitter does not allow automatic age-gating. At the time of the author's study, we had a team at JUUL Labs that proactively, randomly blocked underage users from following our Twitter feed. JUUL products through our account, "the spokesperson said, adding that the company also works to scrub the third-party content promoting its on Twitter and, as noted above, do not advertise or promote products to youth from social media.

Juul has been accused of multiple reports as well as FDA's former commissioner Scott Gottlieb of marketing his products to teens, driving what is now described as to "epidemic" of kids hooked on vaping products ostensibly intended (if it is to be taken at its word) for cessation. As part of its "action plan" to curb youth use of its products, Juul last year scrubbed its social media of the hip, edgy, and youthful marketing that-together with its fruity flavors and USB-like design-may have helped it catch on with a young demographic. Juul therefore altogether shut down many of its social accounts and uses it exclusively for "non-promotional communications."

Be the first to report this week's study engaging with the brand's remaining social media presence. Journal of Adolescent Health found that one in four public accounts than 18.

In a statement at the time, lead study author Kar-Hai Chu, Ph.D., assistant professor of medicine at Pitt's Center for Research on Media, Technology and Health, said that it was "not trying to target adolescents with their advertising or sales, but our research clearly indicates that this is a sizeable proportion of their Twitter audience. "


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